Digital Food & Beverage 2019

July 15 - 17, 2019

Hyatt Regency Austin, TX

DAY TWO, TUESDAY, JULY 16, 2019: Making Your Customer’s Life Easier

8:00 am - 9:00 am Continental Breakfast & Registration for All Attendees at the Tech Buffet

9:00 am - 9:05 am Welcome Remarks

Krishna Patel, Program Director at Digital Food & Beverage

Krishna Patel

Program Director
Digital Food & Beverage

9:05 am - 9:20 am Chairperson’s Opening Remarks

Stephanie Leffler, CEO at OneSpace

Stephanie Leffler


9:20 am - 9:40 am KEYNOTE | Making Your Customers’ Lives Easier with Self-Serve Automation

In this case-study presentation, Gleich will discuss how the Little Caesars Pizza Portal®—the first heated, self-service mobile order pick-up station in the quick service restaurant industry—has transformed stores and made customers’ lives easier.

Ed Gleich, Chief Innovation Officer at Little Caesars

Ed Gleich

Chief Innovation Officer
Little Caesars

9:40 am - 10:00 am FIRESIDE CHAT | Connecting the Physical and Digital Worlds to Create a Holistic Ecosystem for Your Customer

  • Leveraging your channels including content, emails, physical packaging, even the product itself to engage and delight your customer
  • Tapping into key cultural dimensions to make yourselves relevant
Meenakshi Nagarajan, VP, Head of Marketing at Sweetgreen

Meenakshi Nagarajan

VP, Head of Marketing

Ellen Duncan, Group Director, Digital Platforms at The Coca-Cola Company

Ellen Duncan

Group Director, Digital Platforms
The Coca-Cola Company

Who predicted food in bar form, protein-heavy ice cream, fermented tea, and fake meat would be mainstream favorites in 2019?  These folks did.  Join this panel of literal tastemakers to hear their thoughts on creating new market segments and what they think is the next Big Thing coming down the grocery store conveyor belt.
  • Tips and tricks for consumer education
  • Driving awareness and understanding   
Joe Heitzeberg, Co-Founder, CEO at Crowd Cow

Joe Heitzeberg

Co-Founder, CEO
Crowd Cow

Bader Alam, SVP at CAVU Venture Partners

Bader Alam

CAVU Venture Partners

Sean Bisceglia, CEO at Curion

Sean Bisceglia


Eric Karp, Head of Global Licensing at BuzzFeed

Eric Karp

Head of Global Licensing

10:40 am - 11:20 am Morning Refreshments & Networking Break at the Tech Buffet

11:20 am - 11:40 am CASE STUDY | An Innovative Pairing

When two companies, or more, decide to pursue a partnership its akin to pulling together two great ingredients in a dish.  This case study will examine what brought two partners together, how the initiative or relationship was structured, and the results therein.  
  • Data sharing
  • Creative control
  • Overcoming obstacles, together

Mike Spindler, CEO at

Mike Spindler


Betsy Brenner, Category Manager at Boxed

Betsy Brenner

Category Manager

Jamie Koval, Co-Founder & Chief Design Officer at Cooler Screens, Inc.

Jamie Koval

Co-Founder & Chief Design Officer
Cooler Screens, Inc.

Stratton Cherouny, Co-Founder at The Office of Experience

Stratton Cherouny

The Office of Experience

12:00 pm - 12:40 pm PANEL | “Just What I Needed!” – Strategies for Increased Personalization in Your Messaging and Offerings

·         Is an onboarding quiz for you?
·         Creating pathways to assist your customer in making purchasing decisions
·         Forming personalized recommendations through algorithms or personalized touches
·         Creating personalized content at scale
Peter Cassidy, Co-Founder and Chief Product Officer at Stackla

Peter Cassidy

Co-Founder and Chief Product Officer

Ramesh Reddy, SVP - Digital and IT at Fresh Thyme Farmers Market

Ramesh Reddy

SVP - Digital and IT
Fresh Thyme Farmers Market

Santiago Merea, Founder at Raised Real

Santiago Merea

Raised Real

12:40 pm - 1:40 pm Lunch for All Attendees

“I’m looking for extra insight and nuggets of inspiration that can separate me from my competitors.”

1:40 pm - 1:50 pm Chairperson’s Afternoon Address

1:50 pm - 2:10 pm CASE STUDY | How Do We Innovate the Food Industry By Responding to Consumer Demand

Joe Heitzeberg, Co-Founder, CEO at Crowd Cow

Joe Heitzeberg

Co-Founder, CEO
Crowd Cow

“What fundamentals and core concepts should I focus on as I start my e-commerce journey?”

1:40 pm - 1:50 pm Chairperson’s Afternoon Address

1:50 pm - 2:10 pm CASE STUDY | We Launched Our E-Commerce Platform in the Past Year, Here’s What We’ve Found

•Working with partners versus doing on your own
•What has worked well?
•What hasn’t worked well?
Linda Crowder, Media Monetization Lead at Peapod Digital Labs

Linda Crowder

Media Monetization Lead
Peapod Digital Labs

Robert Welsh, Director, Digital & E-Commerce at GIANT Food Stores

Robert Welsh

Director, Digital & E-Commerce
GIANT Food Stores

Betsy Brenner, Category Manager at Boxed

Betsy Brenner

Category Manager

2:10 pm - 2:30 pm CASE STUDY | Incrementality in E-Commerce: I’ll Subscribe to That!

It seems daunting enough to launch an e-commerce program, let alone offer a subscription option. Matt will take you behind the curtain at SpartanNash to share how the team pursued e-commerce overall while managing to maintain a special focus on offering annual subscriptions to their customers. Subscribers now comprise a whopping 65% of SpartanNash’s ecommerce sales, where they in some cases they saw an overall YoY customer spend lift of 30% between e-commerce and traditional in-store sales.

  • Lessons Learned After Launching Curbside Pick and Delivery
  • The Importance of Driving Trial
  • What Subscribers Mean to Business

Matt Van Gilder, Director of Ecommerce Operations at SpartanNash Company

Matt Van Gilder

Director of Ecommerce Operations
SpartanNash Company

2:30 pm - 2:50 pm Tech Tasting + Review | New Paradigms for CPG/Retail Digital Commerce Marketing

Today’s shoppers have come to expect targeted and personalized ad experiences. Shopper data, digital media and sales-based analytics are at the core of strategies allowing CPG and retail marketers to deliver relevant, effective digital messages to consumers.  Attend this session to learn how retailers are delivering targeted, personalized and optimized programming focused on driving sales.
  • View new, powerful technologies and capabilities being deployed to power campaigns
  • Learn from campaign results, and what this means for the shopper, the retailer, and its CPG partners.
  • Understand how current tactics and strategies are enabling new models of digital-first marketing for the sector
Jason Young, Chief Marketing & Media Officer at Quotient

Jason Young

Chief Marketing & Media Officer

2:50 pm - 3:30 pm PANEL (DEBATE TEAM STYLE) | What is the Best Way to Deliver to Customers?

Supply chain piece is a big slice of your e-comm business and ability to scale.   We’ll go down the list of Big Questions and hear from our panelists when it comes to:
  • Ice packs?
  • Labor?
  • Minimizing fees for delivery
  • How do you save on costs?
  • Should you offer same day?  In-home?
  • What model works best for last mile?
Peter van Stolk, CEO at

Peter van Stolk


Matt Alldian, Director of Customer Experience at Drinkworks

Matt Alldian

Director of Customer Experience

Jon Carter

Snap Kitchen

2:10 pm - 2:30 pm CASE STUDY | What Can You Learn From the Insurgent Brand Playbook

Bader Alam, SVP at CAVU Venture Partners

Bader Alam

CAVU Venture Partners

John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners

John Denny

VP eCommerce & Digital Marketing
CAVU Venture Partners

2:30 pm - 2:50 pm Tech Tasting + Review | The Truth About Personalization in Retail

The future of personalized shopping experiences is upon us. Retail leaders are blending digital + physical touch points to understand and personalize the shopping experience. But with advancement in technology from AI driven digital experiences, from AR kiosks, to smart shelves and digital signage, where should retailers be focusing their resources?
In this talk we’ll explore the some of the technologies that are leading the personalized shopping revolution, and provide original insights into what “leaders” and “learners” are doing differently and reveal what’s working, and what isn’t.
Attendees will learn:
• Four tactics retailers can implement now by leveraging their existing infrastructure
• Details on the fifth wave of computing and how this will empower the next wave of customer experiences like smart shelves and AI enabled cameras and what technologies are enabling them
• How "Boomers", "Gen X" and "Millennials" view the trust vs personalization relationship and what segments companies are most commonly using for personalization today
• What channels are showing the most ROI for personalization and the difference between what “leaders” and “learners” are doing
Erik Archer Smith, Marketing Director, ABM at Arm Treasure Data

Erik Archer Smith

Marketing Director, ABM
Arm Treasure Data

2:50 pm - 3:30 pm CASE STUDY INTERACTIVE | Can You Help Me Find This Product? Addressing Labor Challenges with In-Store Employees as A Crucial Piece of Your Retail Evolution

  • How is your in-store staff staying on-trend when it comes to product expertise, in-store inspiration, and concierge service?
  • If your frontline customer service person in the aisles is a stock person, how are they meeting customer expectations for the decision making help they’ve come to expect from online?
  • Should we simply accept that people will research on their phones in the aisles and focus on other issues?
Chad Petersen, Senior E-Commerce Director at Lowes Foods, LLC

Chad Petersen

Senior E-Commerce Director
Lowes Foods, LLC

3:30 pm - 4:10 pm Refreshment Break & Networking at the Tech Buffet

“I’m looking for extra insight and nuggets of inspiration that can separate me from my competitors.”

4:10 pm - 4:30 pm CASE STUDY | Doing Well by Doing Good: How the Kellogg Company Uses Philanthropic Programs to Drive Sales

In the past three years, Kellogg has donated more than a billion servings of food to families facing hunger around the world. In this case study, learn how the company combined cutting-edge e-commerce strategies with cause-driven marketing to drive growth.
·         Consumers increasingly choose brands that serve a higher purpose
·         Smart e-commerce strategies can drive personalized and purpose-based sales
·         Developing strategies to align purpose and commercial strategies requires new types of partnerships
Rick Wion, Senior Director of Consumer Engagement at Kellogg Company

Rick Wion

Senior Director of Consumer Engagement
Kellogg Company

Jill Rourke, Manager, eCommerce, North America at Kellogg Company

Jill Rourke

Manager, eCommerce, North America
Kellogg Company

Have you tried to find GMO free products in a store aisle?  How about online?  E-commerce has simplified the ability of the shopper to track purchases against specific nutritional concerns while providing a whole new level of access for new products to meet previously “niche” nutritional preferences.  Retailers and brands that win are the ones that are able to respond quickly as shoppers indicate interest in particular areas. 
Stephen Koven, Vice President of Digital Experience at Hormel Foods

Stephen Koven

Vice President of Digital Experience
Hormel Foods

Peter V.S. Bond, VP of Retail & CPG Strategy at PowerReviews

Peter V.S. Bond

VP of Retail & CPG Strategy

Jim Simon, Founder at JiMMYBAR!

Jim Simon


Linda Crowder, Media Monetization Lead at Peapod Digital Labs

Linda Crowder

Media Monetization Lead
Peapod Digital Labs

5:10 pm - 6:40 pm Happy Hour in Downtown Austin