Digital Food & Beverage 2019

July 15 - 17, 2019

Hyatt Regency Austin, TX

DAY TWO, TUESDAY, JULY 16, 2019: Making Your Customer’s Life Easier

7:40 am - 8:40 am Continental Breakfast & Registration for All Attendees at the Tech Buffet

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Krishna Patel

Program Director
Digital Food & Beverage

8:45 am - 9:00 am Chairperson’s Opening Remarks

9:00 am - 9:20 am KEYNOTE Creating a New UX Experience Online in Tandem with Upgraded CX in Store

•Figuring out who your 2019 customer is and how they want to be spoken to
•Making technological upgrades to make things more streamlined for your customer
•Ensuring that you educate your consumer on changes as you go

9:20 am - 9:45 am FIRESIDE CHAT Forget About the Customer Base You Want: Activating the Customer Base You Have

•Leveraging your channels including content, emails, physical packaging, even the product itself to engage and delight your customer
•Tapping into key cultural dimensions to make yourselves relevant

9:45 am - 10:25 am PANEL (Debate Team) Who Said Boxes Are Boring? Packaging for the Most Impact and Efficiency in E-Commerce

We know that quality box with glossy printing and custom stickers didn’t come cheap – and don’t think we didn’t notice your recyclable packing peanuts!  We’ll pair retailers and brands in this session to delve into all your most nitpicky packaging and branding questions to make it easy to find places you can improve.
•Tailoring your pack size to fit both your and customer needs
•Convincing your distributor to stock multiple pack variations
•Does a more efficient pack lose an essential aspect of appeal?  (ex. glass versus plastic bottles)
•Is it worth having an entirely different store versus e-commerce design?
•How do you save money and elevate the customer experience?

10:25 am - 11:05 am Morning Refreshments & Networking Break at the Tech Buffet

11:05 am - 11:35 am FIRESIDE CHAT An Innovative Pairing

When two companies, or more, decide to pursue a partnership its akin to pulling together two great ingredients in a dish.  This case study will examine what brought two partners together, how the initiative or relationship was structured, and the results therein.   
•Data sharing
•Creative control
•Overcoming obstacles, together

11:35 am - 11:55 am KEYNOTE – TECH SPOTLIGHT

11:55 am - 12:35 pm PANEL (DEBATE TEAM STYLE) What is the Best Way to Deliver to Customers?

Supply chain piece is a big slice of your e-comm business and ability to scale.   We’ll go down the list of Big Questions and hear from our panelists when it comes to:
•Ice packs?
•Labor?
•Minimizing fees for delivery
•How do you save on costs?
•Should you offer same day?  In-home?
•What model works best for last mile?

12:35 pm - 1:35 pm Lunch for All Attendees

TRACK A
I’VE DONE THIS FOR YEARS
“I’m looking for extra insight and nuggets of inspiration that can separate me from my competitors.”


1:35 pm - 1:45 pm Chairperson’s Afternoon Address

1:45 pm - 2:25 pm CASE STUDY INTERACTIVE Let’s Get Personal: Building a Deeper Understanding of Customer Needs/Preferences to Create Personalized Offerings

•Health and wellness
•Allergies
•Gut Biome and DNA

TRACK B
I’M NEW
“What fundamentals and core concepts should I focus on as I start my e-commerce journey?”


1:35 pm - 1:45 pm Chairperson’s Afternoon Address

1:45 pm - 2:25 pm FIRESIDE CHAT We Are Just Starting to Look into Delivery


TRACK C
TEST KITCHEN
Intimate discussion sessions designed to give attendees the opportunity to give and get feedback from their peers on top of mind topics.


1:35 pm - 2:25 pm Potluck: “So Great to See You Again!” Taking Customer Experience and CRM to a Different Level

2:25 pm - 2:45 pm CASE STUDY Can You Help Me Find This Product? Addressing Labor Challenges with In-Store Employees as A Crucial Piece of Your Retail Evolution

•How is your in-store staff staying on-trend when it comes to product expertise, in-store inspiration, and concierge service? 
•If your frontline customer service person in the aisles is a stock person, how are they meeting customer expectations for the decision making help they’ve come to expect from online?
•Should we simply accept that people will research on their phones in the aisles and focus on other issues?

2:25 pm - 2:45 pm CASE STUDY We Launched Our E-Commerce Platform in the Past Year, Here’s What We’ve Found

•Working with partners versus doing on your own
•What has worked well?
•What hasn’t worked well?

2:25 pm - 2:45 pm Recipes for Success: You Better Show ID: Working Through Consumer Misconceptions and Restrictions on Online Sales for Alcohol


2:45 pm - 3:25 pm Refreshment Break & Networking at the Tech Buffet

2:45 pm - 3:05 pm Recipes for Success: You Better Show ID: Working Through Consumer Misconceptions and Restrictions on Online Sales for Alcohol (continued)


TRACK A
I’VE DONE THIS FOR YEARS
“I’m looking for extra insight and nuggets of inspiration that can separate me from my competitors.”


3:25 pm - 4:05 pm PANEL “Just What I Needed!” – Strategies for Increased Personalization in Your Messaging and Offerings


4:05 pm - 5:00 pm PANEL Where’s My Clip and Save: What We Can All Do to Save Until They Offer Coupons for E-Commerce Companies?

•How are companies positioning themselves as competitive when it comes to price and finding ways to save as costs continue to rise?
TRACK B
I’M NEW
“What fundamentals and core concepts should I focus on as I start my e-commerce journey?”


3:25 pm - 4:05 pm DEBATE TEAM STYLE PANEL Creating Your Product Management Priority List

•Pros and cons when you are choosing to focus on a product landing page versus detail page
•When should you make AI #1 on your list
•When should you give precedence to efforts to your cart?   

4:05 pm - 5:00 pm CASE STUDY INTERACTIVE You’ve Got to Show Me Love: Optimizing Your Subscription Model

Your subscribers are among your most valuable and loyal customers, so what are you doing to make them feel special in return?  This case study will look at how once company is:
•Structuring their team to support subscriptions
•Creating and executing on benefits for subscribers
•Special pricing or product exclusivity?
•Setting up autoshipment
•Growing membership 

5:00 pm - 6:00 pm Happy Hour in Downtown Austin