Press at Digital Food and Beverage
Maximizing e-commerce marketing ROI: Bumble Bee exec discusses strategic approach
As CPG companies look to boost efficiencies during an economically challenging year, organizations like Bumble Bee Seafood are beginning to revamp their e-commerce strategy with a keen focus on return on investment (ROI) while also looking to streamline their digital marketing efforts by breaking down operational silos, Tiffany Hicks, VP of specialty channels for Bumble Bee Foods, shared during a panel discussion at the 2023 Digital Food and Beverage event this week.
Learn MoreHungyroot uses AI to tackle food waste, provide healthier food options
AI technologies can help reduce food waste and increase efficiencies while improving the overall digital customer experience, Alex Weinstein, chief digital officer for Hungryroot, shared in a fireside chat with FoodNavigator-USA at the Digital Food and Beverage event earlier this month.
Learn MoreMondelēz “still committed” to DTC, focuses on basics to drive e-commerce strategy
Snack maker Mondelēz is embracing in-store and digital shopping experiences, as the company is committed to the direct-to-consumer (DTC) model for the long haul, company director of global eCommerce Abhishek Ahluwalia told FoodNavigator-USA in an interview at the Digital Food & Beverage event.
Learn More[Video] Perdue Farms goes beyond “talking about omnichannel” with e-commerce approach
Poultry producer Perdue Farms is shaking up what’s possible with direct-to-consumer offerings with new digital avenues, as it tells a better story about its animal welfare strategy, brand CMO and SVP of e-commerce David Zucker told FoodNavigator-USA in an interview at the Digital Food and Beverage event last week.
Learn MorePreparing for what’s next in e-commerce: The future of AI and the end of third-party cookies
As CPG brands look to grow their e-commerce business in the face of changing consumer behaviors, they are facing several key technology challenges and opportunities in the form of collecting first-party data and embracing AI to deliver on mass personalization, as shared in several sessions at the Digital Food and Beverage event earlier this month.
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