Press at Digital Food and Beverage
PepsiCo's FLVR TikTok inspires Gen Z, Millennial consumers to cook with Frito-Lay products
PepsiCo is engaging younger consumers with its social-media brand, FLVR, which is helping the snack and beverage giant expand into meal occasions and attract new shoppers, James Clarke, senior director of digital and social for PepsiCo, shared at the 2024 Digital Food & Beverage event in Palm Springs, Calif.
Learn MoreKellanova delivers digital marketing content with ‘ruthless prioritization,’ AI optimization
Kellanova is optimizing digital marketing through a test-and-learn approach, and leveraging AI capabilities to create assets more efficiently, Lauren Freedman Autry, senior director of integrated marketing and ecommerce at Kellanova, told FoodNavigator-USA.
Learn MoreHow IHOP is finding retail success with the help of PepsiCo, General Mills, Kraft Heinz
International House of Pancakes (IHOP) expands beyond its diner tables to retail store shelves with a line of CPG products created with General Mills, Kraft Heinz and PepsiCo, including Mini Pancakes cereal, Signature Blend coffee, Lay's potato chips and Pepsi Maple Syrup Cola.
Learn MoreMondelēz on creating the future of ecommerce, AI 'is not about who goes fastest’
Mondelēz is investing in new omnichannel shopping capabilities and educating employees on digital shopping best practices, the snack giant’s Global Ecommerce Director Abhishek Ahluwalia said at the 2024 Digital Food and Beverage event in Palm Springs, Calif.
Learn MoreAeroFarms makes microgreens a kitchen staple with recipes that tap into ‘trends, not fads’
Vertical farming company AeroFarms is showing consumers how to use microgreens for all occasions through recipes that demonstrate the versatility of its vegetables beyond salads, Emily Gee, the company’s director of marketing and communications, shared at the recent Digital Food & Beverage event in Palm Springs, Calif.
Learn MoreMaximizing e-commerce marketing ROI: Bumble Bee exec discusses strategic approach
As CPG companies look to boost efficiencies during an economically challenging year, organizations like Bumble Bee Seafood are beginning to revamp their e-commerce strategy with a keen focus on return on investment (ROI) while also looking to streamline their digital marketing efforts by breaking down operational silos, Tiffany Hicks, VP of specialty channels for Bumble Bee Foods, shared during a panel discussion at the 2023 Digital Food and Beverage event this week.
Learn MoreHungyroot uses AI to tackle food waste, provide healthier food options
AI technologies can help reduce food waste and increase efficiencies while improving the overall digital customer experience, Alex Weinstein, chief digital officer for Hungryroot, shared in a fireside chat with FoodNavigator-USA at the Digital Food and Beverage event earlier this month.
Learn MoreMondelēz “still committed” to DTC, focuses on basics to drive e-commerce strategy
Snack maker Mondelēz is embracing in-store and digital shopping experiences, as the company is committed to the direct-to-consumer (DTC) model for the long haul, company director of global eCommerce Abhishek Ahluwalia told FoodNavigator-USA in an interview at the Digital Food & Beverage event.
Learn More[Video] Perdue Farms goes beyond “talking about omnichannel” with e-commerce approach
Poultry producer Perdue Farms is shaking up what’s possible with direct-to-consumer offerings with new digital avenues, as it tells a better story about its animal welfare strategy, brand CMO and SVP of e-commerce David Zucker told FoodNavigator-USA in an interview at the Digital Food and Beverage event last week.
Learn MorePreparing for what’s next in e-commerce: The future of AI and the end of third-party cookies
As CPG brands look to grow their e-commerce business in the face of changing consumer behaviors, they are facing several key technology challenges and opportunities in the form of collecting first-party data and embracing AI to deliver on mass personalization, as shared in several sessions at the Digital Food and Beverage event earlier this month.
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