July 20 - 22, 2020
Hilton Austin, TX
Digital Food & Beverage 2020 Blog
We examine how food & beverage challenger brands can leverage their marketing spend to maximize customer engagement & drive organic experiences.
Snackbots enable busy students to order snack foods using their smartphones.The Snackbot uses facial and voice recognition software to confirm the identity of the customer - adding a nice level of interaction between consumer and robot - and then opens its storage compartment so they can retrieve their order.
Small data involves Lowes Foods representatives actually going out and meeting with customers in their homes and speaking with them to learn more about what they want, need, and expect from the brands they choose to shop with.
The core of this strategy is a bespoke blog dedicated to reporting on the various technology-based innovations and related goings on behind the scenes at HelloFresh. The Medium-powered blog is named HelloTech, and reports on everything from celebrating diversity in STEM subjects to innovative business practices such as Agile.
The main principle behind the idea revolves around smart shelves. Each product label on Kroger shelves will be replaced with a small digital screen. Ahead of their shopping trip, Kroger customers create a shopping list in the Kroger smartphone app. They then choose an emoticon icon from a list which is attached to their profile.
Working in partnership with US healthy eating advocate and non-profit FoodCorps, Sweetgreen is encouraging children to get hands-on with their food by experimenting with different sauces, spices, and flavor combinations, and to learn more about how food is produced, and how balanced and healthy meals are prepared.
Onnit is partnering with China's second largest ecommerce platform JD Worldwide to facilitate this move. By partnering with JD, Onnit instantly gives itself access to a lucrative market with disposable income to spend
Crowd Cow's mission is to "create an alternative to the current meat commodity system, and to create a meaningful connection between the farmer and the customer, so people can know and appreciate exactly where their food comes from.
In the fields where the barley is grown which will eventually be brewed into delicious beer, Anheuser-Busch uses AI-powered drones to predict crop yields and decide on optimum harvest times. This swarm of robotic devices works tirelessly to ensure the grain which goes into Anheuser-Busch's premium beverage products is of the very best quality
Walmart has somewhat lagged behind some of its competitors when it comes to ecommerce, relying instead on its network of physical stores to remain relevant. However, with its recent acquisition of ecommerce platform Jet, the company is changing things up.
Artificial intelligence is driving many of the digital initiatives being pushed forward in today's industries, and Coca-Cola is using the technology to drive its own unique purchasing experiences
Big data is a major driving force in almost every industry on the planet in 2018, and meal box delivery service HelloFresh is using it to cook up some great home dining experiences for their customers
Digital takeout ordering systems have taken off in a big way in recent years. However, US trailblazer Grubhub isn't resting on its laurels, and is looking for new technology to further improve the experience for its customers
As an online-only brand, Peapod can gather purchase history data on all its customers - not just those using loyalty card schemes like its brick-and-mortar equivalents - and can use this information to deliver up-to-the-minute bespoke advertising.
As one of the world's biggest umbrella brands, Unilever has the power and influence to combat some of these negative parts of digital marketing. With a marketing budget which numbers in the billions, if not trillions, it can use its clout to dictate certain terms to those it chooses to do business with.