July 15 - 17, 2019
Hyatt Regency Austin, TX
Chief Marketing Officer / Senior Vice President of Global Marketing
Edward Gleich serves as Senior Vice President of Global Marketing at Little Caesar Enterprises, Inc. He is experienced business leader with significant track record of building brands and driving innovation at several of the nation’s leading world-class marketing organizations. In addition to the American Culinary Federation, Mr. Gleich is also affiliated with the Research Chefs Association, an organization that is dedicated to supporting and developing the research chef's role within the food industry.
Head of eCommerce, North America
Carolyn Littlefield is the Head of eCommerce, North America for Anheuser- Busch. In this role she oversees the company’s strategy and relationships with all retailers selling beer online in the US and Canada. She has a dedicated eCommerce team, based in New York City, who work directly with each of their eRetail partners, such as Amazon, Wal-Mart, FreshDirect and Drizly, on Joint Business Planning, category management, and marketing strategy.
Carolyn joined Anheuser-Busch in 2011. In her prior role, she was the lead for US ePartnerships at Anheuser-Busch, overseeing and developing relationships with on-demand alcohol marketplaces and delivery companies like Drizly, Minibar, Saucey, and delivery.com. In the past two years on these platforms, both the beer category and Anheuser-Busch sales have more than doubled, so brand marketing and consumer experience is extremely important as eCommerce alcohol sales continue to grow.
Carolyn grew up in St. Louis, Missouri and currently lives in New York City with her Fiance Brandon. She graduated from Princeton University with a Bachelor’s Degree in History.
Group Director, Digital Platforms
The Coca-Cola Company
Ellen is Group Director, Digital Platforms for Coca-Cola North America. In this role, she is responsible for developing marketing solutions that empower all of Coca-Cola’s brands – from Simply to smartwater to Sprite– with the ability to deliver connected, personalized, and real-time brand experiences across touch points. Previously, Ellen was a digital transformation lead at Accenture Digital where she oversaw global marketing accounts such as General Motors and Southwest Airlines. Ellen is a graduate of the University of Notre Dame and proud mom to two young girls.
Vice President eCommerce
Tim is responsible for driving Tyson Foods online sales and share through visionary leadership, operational execution, business strategy development, and outstanding collaboration with trading partners and agencies. Tim is leading eCommerce through the development of new capabilities and new business models across Tyson’s Retail and Foodservice businesses.
Tim began his career at Procter & Gamble in 1997 as a Sales Account Manager. Throughout his 17 years at P&G, his experience included key customer account management, including Walmart and Sam’s Club, headquarter market strategy and planning, brand management, and eCommerce. In 2009, he established the P&G eCommerce relationship with Walmart, earning three Supplier of the Year awards from Walmart.
Tim joined SC Johnson & Son in May 2014, as the Director of eCommerce, North America, and a year later expanded responsibility as the Director of Global eCommerce. Tim was responsible for developing the eCommerce strategies, capabilities and infrastructure across the entire portfolio of SCJ products and markets.
In August 2016, Tim joined Tyson Foods as the Vice President of eCommerce.
Tim holds a BS from the University of Virginia, McIntire School of Commerce and an MBA from New York University, Stern School of Business. He resides in Winnetka, IL.
Vice President of Digital Experience
Stephen Koven is the vice president of digital experience at Hormel Foods. In this position, he leads the company’s digital experience group, which oversees for the global enterprise digital marketing, shopper engagement, digital strategy and innovation, and digital data analytics and insights. Koven has extensive digital, marketing, sales and brand management experience from companies including The Clorox Company and The Dial Corporation (Henkel). He also spent time at PricewaterhouseCoopers and Accenture. Koven received his Bachelor of Business Administration and Master in Professional Accounting from The University of Texas at Austin. His Master of Business Administration is from the Kellogg School of Management at Northwestern University in Evanston, Ill., with concentrations in Marketing, Management and Strategy, and Technology Industry Management.
Successful, inventive solutions executive experienced as CEO, CMO and Chief Customer Officer in startup, developmental and corporate environments working with and for Nielsen, P&G, MyWebGrocer.com, Kroger and many others.
Re-imagining the ancient and opaque seafood business to enable a new and better way to buy the best seafood. FultonFishMarket.com has built information systems, catalogues, processes, digital properties and a full backend warehouse system mirroring the unique needs of this most perishable product. We enable the availability of the bounty of safe, sustainable and fresh seafood to the 98% of Americans who have not access to a coastal fisher. Seafood, the healthiest of all proteins in important ways, is not only delicious but can be delivered to your door, the day it crosses our docks. Whether you are a consumer or a food service professional who serves discerning customers, you have never had this variety and freshness at your fingertips and doorstep.
Associate Director of Product Innovation
Max Dresse is Associate Director of Product Innovation at HelloFresh, the leader in delivering delicious ingredients and easy-to-follow recipes to households worldwide. Since joining the company in 2017, Max has been building up offline retail business partnerships. He leads the retail product development, sales, marketing, and finance teams, as well as negotiates contracts and promotions with B2B partners. Prior to joining HelloFresh in 2017, Max served as the Director of Business Development at Aloha. In this role, he built Aloha’s retail business through partnerships with more than 20,000 retail outlets including Target, Starbucks, and GNC, etc. In addition, he launched the B2B partnerships business with Urban Outfitters, Donna Karan, Bobbi Brown, and more. He created the launch strategy for ALOHA.com: website, SEO, SEM, affiliate and content marketing. Max holds a Bachelor’s of Science from graduate of WHU – Otto Beisheim School of Management in Vallendar, Germany.
Head of Merchandising Marketing
Kerrie Lopez is the Head of Merchandising Marketing for Thrive Market, leading all shopper marketing efforts to connect brands with the company's highly engaged members. Kerrie previously worked as a category lead for the fresh business at Jet.com, focused on dairy, beverage, and cross-category initiatives such as managing the artisanal and local food assortment. She was also part of the original team to bring Jet's first private brand to market. Prior to joining Jet, Kerrie managed makeup and private brands at Birchbox, strategically sourcing samples for the monthly beauty subscription box, negotiating full-size product for the rapidly growing e-commerce site, and overseeing marketing plans for beauty powerhouses like LVMH and The Estée Lauder Companies. She started her career in subscription marketing at Time Inc. Kerrie currently resides in LA with her husband and dog — and she is excited to bring her passion for e-commerce and healthy living to this year's Digital Food & Beverage Conference!
Senior E-Commerce Director
Lowes Foods, LLC
Mr. Petersen is an eCommerce and omni-channel marketing professional with 18 years of experience leading organizations focused on enterprise-class digital innovation. His passion is building “intrapreneurial” teams that use class-leading technology to develop exceptional omni-channel shopping experiences for their customers.
Chad currently leads the eCommerce and omnichannel business units for Lowes Foods, LLC, a super-regional grocer operating stores throughout North Carolina and South Carolina. His organization is responsible for the digital guest experience, omnichannel innovation projects, and in-store operations (fulfillment, delivery, logistics, and related infrastructure) that supports their well-known “Lowes Foods To Go” online grocery and catering services.
Director of Ecommerce
Experienced eCommerce leader with diversified project management, planning and digital marketing experience. Has demonstrated strong leadership and management skills for start-up CPG brands with Amazon (KIND and Bai), with the ability to work well under pressure with a positive demeanor and thrives in an entrepreneurial and start-up environment.
Peter van Stolk is the CEO of Sustainable Produce Urban Delivery or SPUD.ca™, the largest pure play online grocer in Canada. SPUD.ca is focused on creating meaningful relationships with Canadians around the benefits of local, organic food within the $100 billion annual Canadian grocery market. SPUD.ca operates in 4 markets and utilizes proprietary technology. This allows the company to provide free delivery throughout the 4 Western Canadian cities it services. With 400 employees, SPUD.ca is building community among its customers both online and off with a unique omni-channel strategy of hyper-local small markets through its retail brands, Be Fresh Local Market and Organic Acres Market. van Stolk believes: “Food will have the greatest impact on our generation. How we think about food, how we buy food, and how we consume food will change, and we are excited to be a part of this transformation”.
As founder of Jones Soda Company in 1987, van Stolk served as CEO and Chairman of the Board of Directors until 2007. Jones Soda was one of the first consumer branded companies that recognized the potential of Social Media in creating emotional connections with its consumers. Jones Soda invited its followers to participate and interact with the brand through proprietary custom labelling and unique flavour development.
van Stolk has been recognized for his business savvy and innovative branding strategies in various publications such as The New York Times®, CNN®, Wall Street Journal®, Fast Company™, Inc.Magazine™ and People Magazine®. Peter has received numerous business awards including Price, Waterhouse, Coopers’ 40 under 40, Brand Week’s Top 100 Marketer, and was chosen as one of Canada’s Top One Hundred Canadians by MacLean’s Magazine®.
He continues to speak internationally, challenging various audiences on a broad range of marketing and business topics including: How to compete in today’s market place, relating and remaining relevant to an apathetic and fickle consumer, and creating market demand and brand loyalty in a difficult economy. Through the contribution of all proceeds from his speeches, van Stolk is directly responsible for building numerous schools in developing countries, as well as countless donations to organizations that focus on women, children, and cancer research. He is also the Chairman of the Board of Directors of Vitamin Angels© from 2013 to 2016, a non-profit global organization that provides vital nutrition to 48 million children annually throughout the world.
Director of Analytics & Insights
C. Mondavi & Family
Randy is the Director of Analytics & Insights at C. Mondavi & Family, a fourth generation Napa Valley wine producer. Since joining the company in 2017, Randy has been scaling the Analytics & Insights function within the company. In his current role, he is focused on expanding and enhancing the company’s data insights tools, creating success metrics for the Direct-to-Consumer & eCommerce portion of the business, and helping change the company’s overall analytics & insights DNA.
Prior to C. Mondavi & Family, Randy has over 15 years of analytics, research, strategy & insights experience with Brown-Forman Corp., Campari Group - US, Atkins Nutritionals, OtterBox, and IRI. Randy holds a MBA from the University of Denver, Daniels College of Business and a BBA from Adrian College in Michigan.
Director of E-Commerce and Web Development
Espresso Services Inc.
Matt is the Director of E-Commerce, Web Development and Systems Administrator for a specialty coffee and equipment importer in Minneapolis, MN called Espresso Services Inc. Matt's role includes defining and executing e-commerce and technology strategies, with a focus on B2B. Under his direction, projects have included full ERP and e-commerce platform deployments that require executive-level participation and key processes stakeholder buy-in. These project touch points have included accounting, inventory management, supply chain, field service, sales & marketing, data integrations, and security.
Co-Founder and President
Elizabeth Scherle is the Co-Founder and President of Influenster, the digital destination where millions of consumers research and review products, and where brands can target and connect with highly-engaged, empowered shoppers. With a community of more than 5 million members, these digital influencers have written over 30 million reviews on 2 million+ products, offering their honest opinions and helping spread the word across their social media networks.
A pioneer in her understanding of the power of consumer influence even seven years ago when the company was founded, Scherlesaw the potential to connect people eager share their feedback with companies interested to hear directly from their publics. As trust in traditional advertising continues to decline, and as mega-influencers and social superstars are largely compensated for their endorsements, the ability for both consumers and brands to tap into authentic, unbiased opinions is more important than ever. By building a connected community and offering them a platform for creating and socializing hyper-relevant content, today Influenster is poised to revolutionize the ways in which consumers discover and ultimately shop for products.
In the past year, the company has launched a number of exciting new offerings to even further enable brands to connect with the right people, at the right time, with the right message; and for consumers to have their voices heard. To name a few, ReviewSource helps brands improve sales conversion by syndicating reviews written on Influenster to brand- and retail-dot-coms; Review Ads improve click-thru and interaction rates by populating responsive digital and social ad units with UGC; and Influenster Cash Back offers cash back rewards for purchasing products discovered via Influenster.
Originally from Henderson, IA, Elizabeth received her B.A. in Marketing from the W.P. Carey School of Business at Arizona State University.
Digital Food & Beverage
Krishna has held four of the following five jobs (one is something she decided at age 7 was the ultimate dream job): wildlife rescuer, Renaissance Fair wench, comic book store clerk, lawyer, and National Geographic photographer. Which one is the fake, and why did she choose working on eTail Canada above all else? Feel free to reach out and ask – that, and any other questions you may have!