Abhishek has two decades of experience in CPG Sales and Marketing, having worked for companies like Mondelēz, Bacardi, Philip Morris, YUM Brands across diverse geographies (India, Middle East North Africa, Southeast Asia, and USA).
He has been with Mondelēz since 2017, where he has been working in eCommerce roles, building businesses, and leading teams.
In his current role as the Global eCommerce Director, Abhishek is responsible for defining and executing the global eCommerce strategy for one of the world's largest snack company.
Abhishek is a firm believer in the power of speed to achieve success and setting big goals. He is passionate about driving growth and innovation in the eCommerce space and empowering his team to reach their full potential.
June 25, Day 2
9:40 AM Panel Discussion: Charting Growth: Navigating the Retail Media Landscape
According to eMarketer, retail media spend exceeded $40 billion in 2022 and is expected to grow beyond $60 billion by 2024. With this rapid pace of growth, what are the latest opportunities in retail media? How can brands work with retailers to negotiate placements? How can you maximize your retail media strategy? Panelists across the value chain will discuss these questions and more, including:
- Exploring key players, platforms and opportunities in the current retail media ecosystem
- Evaluating retail media against all other digital media
- Partnering with vendors to gain more transparency around attribution
- Examining ROAS and other data points to measure success
3:40 PM Panel Discussion Interactive: Breaking Down Organizational Silos to Drive Connected Commerce
In the pursuit of connected commerce, the breakdown of organizational silos is a top challenge to overcome, particularly among legacy brands. From marketing to IT, learn how to overcome institutional inertia to drive seamless, connected commerce experiences. Hear from a panel of cross-industry digital leaders who will discuss:
- Creating and communicating a unified vision for connected commerce
- Defining organizational structures that integrate eCommerce with sales processes
- Integration across a large organization as eCommerce scales
Check out the incredible speaker line-up to see who will be joining Abhishek.
Download The Latest Agenda