Abhishek Ahluwalia
Global eCommerce Director Mondelēz International
Abhishek has two decades of experience in CPG Sales and Marketing, having worked for companies like Mondelēz, Bacardi, Philip Morris, YUM Brands across diverse geographies (India, Middle East North Africa, Southeast Asia, and USA). He has been with Mondelēz since 2017, where he has been working in eCommerce roles, building businesses, and leading teams. In his current role as the Global eCommerce Director, Abhishek is responsible for defining and executing the global eCommerce strategy for one of the world's largest snack company. Abhishek is a firm believer in the power of speed to achieve success and setting big goals. He is passionate about driving growth and innovation in the eCommerce space and empowering his team to reach their full potential.
Day 2: Driving Growth and Optimizing Retail Media
10:00 AM Panel: Breaking New Ground: Innovating Your Retail Media and Technology Strategy as a Growth Lever
In today’s competitive industry, reaching the right customers at the right time is crucial for success. Organizations now have access to an evolving landscape of opportunities that significantly impacts both visibility and sales. As retail media networks (RMNs) become more sophisticated, new paths must be forged with collaborators to negotiate strategic placements and elevate media strategies. Panelists will discuss the latest opportunities, best practices for negotiating placements, and strategies to maximize retail media, including:
- Evaluating tools and methods for measuring the impact of full-funnel commerce media
- Leveraging retailer first party data to create new audiences on site
- Seamlessly blending media, product marketing, shopper marketing, commerce, and sales for an omnichannel experience
10:30 AM Keynote: Driving Efficiency to Enhance Brand Visibility and Win the Digital Shelf
Securing a prominent position on the digital shelf is crucial for enhancing brand visibility. However, achieving this in an algorithm-driven environment presents ongoing challenges. Brands must constantly adapt their strategies to stay visible and competitive as algorithms evolve and macroeconomics shift. Abhishek Ahluwalia, Global eCommerce Director for Mondelēz will share examples of how to drive sustainable growth, even as consumer behaviors change. Hear lessons learned, including:
- Optimizing product content, ratings, and availability to rise to the top of search results and recommendation engines to win the algorithm game
- Maintaining agility in a shifting economic landscape with digital shelf strategies that keep up with changing consumer demand
- Maximizing the impact of product listings with images, descriptions and SEO friendly attributes for content that converts
Day 3: Driving Digital Transformation Forward
11:10 AM AMA Panel Interactive: Sharing Recipes for Growth: Insider Insights from eCommerce Leaders in Food & Beverage
End your time at Digital Food & Beverage with an Ask Me Anything (AMA) session featuring industry-leading experts. This is your chance to dig into the factors driving success in online food and beverage retail. From optimizing customer experiences to creating digital marketing solutions, our panel of eCommerce leaders will share their secret sauce for competing in a digital world. Discussion topics include:
- Where you’ll invest your next marketing dollar
- Practical approaches to navigating complexity and remaining agile
- Optimizing the full customer journey for seamless, engaging experiences from click to cart to curbside
Check out the incredible speaker line-up to see who will be joining Abhishek.
Download The Latest Agenda