Abhishek Ahluwalia

In today’s competitive industry, reaching the right customers at the right time is crucial for success. Organizations now have access to an evolving landscape of opportunities that significantly impacts both visibility and sales. As retail media networks (RMNs) become more sophisticated, new paths must be forged with collaborators to negotiate strategic placements and elevate media strategies. Panelists will discuss the latest opportunities, best practices for negotiating placements, and strategies to maximize retail media, including: 

• Evaluating tools and methods for measuring the impact of full-funnel commerce media 
• Leveraging retailer first party data to create new audiences on site 
• Seamlessly blending media, product marketing, shopper marketing, commerce, and sales for an omnichannel experience 

Securing a prominent position on the digital shelf is crucial for enhancing brand visibility. However, achieving this in an algorithm-driven environment presents ongoing challenges. Brands must constantly adapt their strategies to stay visible and competitive as algorithms evolve and macroeconomics shift. Abhishek Ahluwalia, Global eCommerce Director for Mondelēz will share examples of how to drive sustainable growth, even as consumer behaviors change. Hear lessons learned, including: 

• Optimizing product content, ratings, and availability to rise to the top of search results and recommendation engines to win the algorithm game 
• Maintaining agility in a shifting economic landscape with digital shelf strategies that keep up with changing consumer demand 
• Maximizing the impact of product listings with images, descriptions and SEO friendly attributes for content that converts 

End your time at Digital Food & Beverage with an Ask Me Anything (AMA) session featuring industry-leading experts. This is your chance to dig into the factors driving success in online food and beverage retail. From optimizing customer experiences to creating digital marketing solutions, our panel of eCommerce leaders will share their secret sauce for competing in a digital world. Discussion topics include: 

• Where you’ll invest your next marketing dollar 
• Practical approaches to navigating complexity and remaining agile 
• Optimizing the full customer journey for seamless, engaging experiences from click to cart to curbside