Consumers no longer live in a separate digital and physical world; they are moving fluidly across multiple platforms. This opening keynote will bring together the most important shifts and provides the executive playbook for making every touchpoint shoppable to proving incrementality across platforms. Grounded in current market trends, it will highlight the race for real time first party data to AI personalization while showing why your strategies from these next 12 to 18 months are critical for omnichannel success and customer satisfaction.

Objectives: