Hamid Saify

CMO Lucky Beverage Co.

Hamid Saify is the CMO at Lucky Energy - a simpler, better-for-you energy drink. Hamid leads all marketing initiatives, focused on going against the grain. Prior to Lucky Energy, Hamid was an early employee at Liquid Death and served multiple marketing roles, including VP of Marketing & SVP of Digital Retail.

Day 2: Driving Growth and Optimizing Retail Media

1:20 PM Panel: The New Era of Digital Equity: How Startups and Emerging Brands are Leveraging Disruption

A new wave of emerging brands is rewriting the rules of food and beverage. By embracing bold ideas, digital-first strategies, and unconventional go-to-market models, these disruptors are carving out their share of the industry—and challenging established norms in the process. Hear directly from a panel of founders and innovators who are not just riding the wave of disruption, but actively creating it. Panelists will discuss:

Playbooks for next-gen go-to-market strategies, from social-first rollouts to marketplace—led disruption
Building a cult following early on through the cultivation of loyal communities, creating buzz and leveraging grassroots momentum
Balancing speed, efficiency and experimentation to scale smartly while staying lean

Check out the incredible speaker line-up to see who will be joining Hamid.

Download The Latest Agenda