Anna Fedele di Catrano
Vice President, Strategic Partnerships SideChef
Anna is a seasoned leader at the intersection of CPG, retail, and technology. With over 15 years in the industry, she has driven global digital strategy for iconic food brands like Maggi, DiGiorno, and Buitoni at Nestlé, as well as led data science teams at Nestlé Research. For the past three years, she has been shaping the future of shoppable food experiences as the head of business development at SideChef, bridging the gap between food products and cutting-edge retail technology.
Day 2: Driving Growth and Optimizing Retail Media
10:00 AM Panel: Breaking New Ground: Innovating Your Retail Media and Technology Strategy as a Growth Lever
In today’s competitive industry, reaching the right customers at the right time is crucial for success. Organizations now have access to an evolving landscape of opportunities that significantly impacts both visibility and sales. As retail media networks (RMNs) become more sophisticated, new paths must be forged with collaborators to negotiate strategic placements and elevate media strategies. Panelists will discuss the latest opportunities, best practices for negotiating placements, and strategies to maximize retail media, including:
- Evaluating tools and methods for measuring the impact of full-funnel commerce media
- Leveraging retailer first party data to create new audiences on site
- Seamlessly blending media, product marketing, shopper marketing, commerce, and sales for an omnichannel experience
Check out the incredible speaker line-up to see who will be joining Anna.
Download The Latest Agenda