First-party data is the foundation for next-level personalization and meaningful customer engagement. This session will touch on the technical and strategic steps to leverage CRM, loyalty, and e-commerce systems for highly targeted journeys. Discover how AI, automation, and privacy-first personalization models are reshaping consumer expectations and driving measurable ROI. Attendees will leave with actionable strategies to turn their own data into personalized experiences that delight customers and grow the business.

• Activating first-party data across touch points by building scalable personalization frameworks that enable dynamic content, product recommendation, and offers.
• Ensuring personalization feels helpful and relevant through customer control over their preferences
• Using AI recommendations, next-best-action models and automated content that is continuously tested and refined to maximize ROI