Startups and challenger brands aren’t just launching products anymore; they’re reinventing how the F&B industry gets discovered, sold, and loved. This panel brings together founders and early-stage innovators who turned limited budgets into outsized cultural impact by leaning into social first launches, marketplace strategies and hyper-targeted community building. Expect practical playbooks, hard lessons on Scaling without losing identity, and real examples of how to turn grassroots buzz into sustainable revenue.

• Accelerating discovery adn distribution by using social-first, go to market tactics and marketplace growth models
• Building community as a launch engine and turning early fans into co-creators and repeat buyers
• Balancing rapid experimentation with operational discipline to scale fast without burning cash or brand equity