Today’s brands have a responsibility to deliver marketing that speaks authentically to every generation without diluting their core identity. This session shows how to use research, segmentation, and smart resource allocation to craft messages that land with Boomers, Millennials, Gen Z, and the rising Gen Alpha consumer. You’ll discover how to tailor creative channels, and experiences, so each audience feels seen. Bring these strategies to life and reveal what truly drives cross-generational impact without creating inefficiency or brand fragmentation.

• Developing multi-generational campaigns that maintain brand relevance through distinct values, media consumption habits, and purchase drivers of different generational cohorts, and craft campaigns.
• Building distinct audience personas that reflect generational differences using first-party data, demographic insights, and psychographic profiling.
• Measuring campaign lifts across generational cohorts by conducting post-campaign research to understand how your messaging landed, what resonated, and where there may be opportunities to improve relevance and impact in future campaigns.