Eric Caron

Eric Caron

Senior Director, Technology and Digital Experience Caribou Coffee

Eric Caron is the Senior Director of Digital at Caribou Coffee. He’s a Minnesota native and firmly believes that any concept (from coffee brewing to AI) can be explained in 30 seconds. When he isn’t talking about digital trends or martech, you’ll find him with his family (probably coaching baseball, speech, or robotics).

Tuesday, June 9, 2026

9:10 AM Keynote Panel: The Connected Consumption Algorithm: How Brands Are Converting Sales Via Multiple Touchpoints

Consumers no longer live in a separate digital and physical world; they are moving fluidly across multiple platforms. This opening keynote will bring together the most important shifts and provides the executive playbook for making every touchpoint shoppable to proving incrementality across platforms. Grounded in current market trends, it will highlight the race for real time first party data to AI personalization while showing why your strategies from these next 12 to 18 months are critical for omnichannel success and customer satisfaction.

Objectives:

    • Improving conversion and reducing manual cost by using concrete, low-risk AI strategies
    • Gaining clarity on proving incrementality and ROI as retail media and digital investments continue to rise
    • Leveraging first-party data to power personalization and improve customer engagement. 

    Check out the incredible speaker line-up to see who will be joining Eric.

    Download The Latest Agenda