Abby Czarniecki

Digital Growth Marketing Manager New Belgium Brewing

Abby serves as the Digital Growth Marketing Manager at New Belgium Brewing in Fort Collins, CO overseeing all things e-commerce. She develops and measures strategies to grow online market share while executing customized marketing plans utilizing shopper and category insights for both New Belgium and Bell’s Brewing. Prior to joining New Belgium in 2020, Abby worked for outdoor and design direct-to-consumer brands in e-commerce and operations roles focusing on online customer acquisition and retention. She’s also worked as a digital marketing consultant for small e-commerce businesses including planning, executing and measuring digital marketing campaigns as well as recommending and implementing site optimizations.

Day 2: Driving Growth and Optimizing Retail Media

9:10 AM Panel: Breaking New Ground: Innovating Your Retail Media and Technology Strategy as a Growth Lever

In today’s competitive industry, reaching the right customers at the right time is crucial for success. Organizations now have access to an evolving landscape of opportunities that significantly impacts both visibility and sales. As retail media networks (RMNs) become more sophisticated, new paths must be forged with collaborators to negotiate strategic placements and elevate media strategies. Panelists will discuss the latest opportunities, best practices for negotiating placements, and strategies to maximize retail media, including:

Evaluating tools and methods for measuring the impact of full-funnel commerce media
Leveraging retailer first party data to create new audiences on site
Seamlessly blending media, product marketing, shopper marketing, commerce, and sales for an omnichannel experience

Day 3: Driving Digital Transformation Forward

11:10 AM AMA Panel Interactive: Sharing Recipes for Growth: Insider Insights from eCommerce Leaders in Food & Beverage

End your time at Digital Food & Beverage with an Ask Me Anything (AMA) session featuring industry-leading experts. This is your chance to dig into the factors driving success in online food and beverage retail. From optimizing customer experiences to creating digital marketing solutions, our panel of eCommerce leaders will share their secret sauce for competing in a digital world. Discussion topics include:

Where you’ll invest your next marketing dollar
Practical approaches to navigating complexity and remaining agile
Optimizing the full customer journey for seamless, engaging experiences from click to cart to curbside

Check out the incredible speaker line-up to see who will be joining Abby.

Download The Latest Agenda