Cristina Preston
Digital Marketing Manager SchnucksCristina Preston is the Digital Marketing Manager for Schnuck Markets Inc. (Schnucks), a tech-forward, St. Louis based grocer founded in 1939 with 116 locations across Missouri, Illinois, Indiana and Wisconsin.
In her 15 years of experience as a digital marketer, Cristina has developed a deep understanding of industry trends and best practices. At Schnucks, Cristina leads a dynamic team that is dedicated to driving continual growth in digital adoption and engagement. Her responsibilities include paid channel activation, digital customer experiences, and customer-centric innovation.
Cristina lives in the St. Louis area with her husband, three boys, and their rescue dog Rocky.
June 24, Day 1
4:25 PM Workshop 7: Educating and Engaging Consumers on the Value of Digital
Brands and retailers alike are increasingly under pressure to deliver value to consumers. As consumers continue to move toward digital first experiences, there is an opportunity to encourage this and offer value through coupons, rewards and more. Hear how one retailer rolled out an app and email strategy to engage consumers and drive loyalty, including:
- Crafting onboarding educational emails that engage multiple generations
- Implementing a digital-only coupon strategy across email and the mobile app
- Utilizing data and personalization to meet customers where they are in their stage of digital adoption
Check out the incredible speaker line-up to see who will be joining Cristina.
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