Cristina Preston
Director, Digital Marketing Schnucks
Cristina Preston is the Digital Marketing Manager for Schnuck Markets Inc. (Schnucks), a tech-forward, St. Louis based grocer founded in 1939 with 116 locations across Missouri, Illinois, Indiana and Wisconsin.
In her 15 years of experience as a digital marketer, Cristina has developed a deep understanding of industry trends and best practices.At Schnucks, Cristina leads a dynamic team that is dedicated to driving continual growth in digital adoption and engagement. Her responsibilities include paid channel activation, digital customer experiences, and customer-centric innovation.
Cristina lives in the St. Louis area with her husband, three boys, and their rescue dog Rocky.
Day 2: Driving Growth and Optimizing Retail Media
2:10 PM Panel Interactive: Unlock A Path to Growth by Increasing Relevancy with Consumers
How can organizations be more efficient with marketing spend without going through a third party? What layered strategies exist to enhance efficiency across your entire operation, from CRM to online advertising to content? Panelists will explore these questions and more to help you:
- Understand which channels deliver the greatest ROI so you can allocate your budget accordingly
- Monitor and analyzing your competitors’ strategies; identifying opportunities to differentiate your offerings
- Leverage technology, such as predictive analytics to identify trends, allowing you to adapt your campaigns
Check out the incredible speaker line-up to see who will be joining Cristina.
Download The Latest Agenda