Digital Food & Beverage 2020

July 20 - 22, 2020

Hilton Austin, TX

How To Compete With The Large Food & Beverage Brands

It’s an exciting time to be in food and beverage, especially from the perspective of challenger brands who are using their grassroots appeal and nimble advantage to compete directly with their largest competitors. As ecommerce grows, food brands are taking their rightful share of the market with a wider range of offerings than ever before. Curated cooking kits, sample boxes, and other food and beverage driven experiences are becoming widely available and pushing how customers interact with their favorite food brands far beyond what was feasible in the past. Apps are putting the power of a full grocery store alongside bespoke offerings, meaning that a smart brand has the ability to stand out in a field that is dictated just as much by individual consumer interest as pure marketing reach.

Within the upcoming research study, Closing the eCommerce Gap Between Established F&B Brands and Digital Challengers, WBR Insights and Digital Food & Bev will examine just how challenger brands can leverage their marketing spend to maximize customer engagement and drive the type of organic experiences that go so well with food and beverage marketing, no pun intended. The full report is to be released in June of 2020, and will cover social, mobile, and desktop engagement strategies and where your peers are seeing success. You won’t want to miss it!

Access the Full Report: Available June 2020



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