Aaron Winkler

How can organizations be more efficient with marketing spend without going through a third party? What layered strategies exist to enhance efficiency across your entire operation, from CRM to online advertising to content? In this discussion, hear different viewpoints from leaders as they delve into:

• Understanding which channels deliver the greatest ROI so you can allocate your budget accordingly
• Monitoring and analyzing your competitors’ strategies; identifying opportunities to differentiate your offerings
• Leveraging technology such as predictive analytics to identify trends, allowing you to adapt your campaigns

The proliferation of technology and digital growth opportunities are creating more opportunities to communicate and engage with customers. But who owns measuring effectiveness of talking to customers? How do you determine new customer engagements? Hear strategies to become more disciplined as an organization when it comes to customer dialogue, including:  

• Understanding the various customer touch points across the business  
• Establishing the right digital growth targets and building a realistic business plan