Aaron Winkler
Head of Digital Marketing Analytics Nestle USA
Aaron is a leader within Nestle USA’s Center of Marketing Excellence, focused on leading digital analytics on multiple marketing channels across 30+ well-known and loved brands. After graduating from the University of California at Davis with a degree in International Economic Development and a Chinese language minor, Aaron moved to Washington DC to focus on data integration into various types of business operations, securing a role at the International Monetary Fund.
Following his work on reporting out country financial performance, he moved into a more creative role as a Manager at Ketchum, a global Communications Consultancy. There, he focused on digital analytics across brand websites, social media, email marketing campaigns, SEO, paid media, and much more, to fully optimize these channels and reach consumers effectively. Being consumer-obsessed led him to Nestle USA to lead strategy on performance reporting, measurement, and optimization across various marketing channels. He enjoys cooking, exercise, and a good suspenseful tv show.
Day 2: Driving Growth and Optimizing Retail Media
2:10 PM Panel Interactive: Unlock A Path to Growth by Increasing Relevancy with Consumers
How can organizations be more efficient with marketing spend without going through a third party? What layered strategies exist to enhance efficiency across your entire operation, from CRM to online advertising to content? Panelists will explore these questions and more to help you:
- Understand which channels deliver the greatest ROI so you can allocate your budget accordingly
- Monitor and analyzing your competitors’ strategies; identifying opportunities to differentiate your offerings
- Leverage technology, such as predictive analytics to identify trends, allowing you to adapt your campaigns
Day 3: Driving Digital Transformation Forward
10:20 AM Keynote: Aligning Customer Engagements to Strategy So The Business Wins
The proliferation of technology and digital growth opportunities are creating more opportunities to communicate and engage with customers. But who owns measuring effectiveness of talking to customers? How do you determine new customer engagements? Aaron Winkler, Head of Digital Marketing Analytics for Nestle USA will share strategies to become more disciplined as an organization when it comes to customer dialogue, including:
- Mapping the various customer touch points across the business to identify where engagement is happening and optimize for consistency, clarity and purpose in every interaction
- Creating a digital roadmap that balances aspiration with practicality for a results-driven strategy
- Establishing the right digital growth targets and building a realistic business plan
Check out the incredible speaker line-up to see who will be joining Aaron.
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