Digital Food & Beverage 2025

June 10 - 12, 2025

Hilton West Palm Beach, FL

Aaron Winkler

Head of Digital Marketing Analytics Nestle USA

Manager, Head of Digital Marketing Analytics Aaron manages a team of Digital Marketing Analysts within Nestle USA’s Center of Marketing Excellence, focused on leading digital analytics on multiple marketing channels across 30+ well-known and loved brands. After graduating from the University of California at Davis with a degree in International Economic Development and a Chinese language minor, Aaron moved to Washington DC to focus on data integration into various types of business operations, securing a role at the International Monetary Fund. Following his work on reporting out country financial performance, he moved into a more creative role as a Manager at Ketchum, a global Communications Consultancy. There, he focused on digital analytics across brand websites, social media, email marketing campaigns, SEO, paid media, and much more, to fully optimize these channels and reach consumers effectively. Being consumer-obsessed led him to Nestle USA to lead strategy on performance reporting, measurement, and optimization across various marketing channels. He enjoys cooking, exercise, and a good suspenseful tv show.

Check out the incredible speaker line-up to see who will be joining Aaron.

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