Aaron Winkler

How can organizations be more efficient with marketing spend without going through a third party? What layered strategies exist to enhance efficiency across your entire operation, from CRM to online advertising to content? Panelists will explore these questions and more to help you: 

• Understand which channels deliver the greatest ROI so you can allocate your budget accordingly  
• Monitor and analyzing your competitors’ strategies; identifying opportunities to differentiate your offerings   
• Leverage technology, such as predictive analytics to identify trends, allowing you to adapt your campaigns   

The proliferation of technology and digital growth opportunities are creating more opportunities to communicate and engage with customers. But who owns measuring effectiveness of talking to customers? How do you determine new customer engagements? Aaron Winkler, Head of Digital Marketing Analytics for Nestle USA will share strategies to become more disciplined as an organization when it comes to customer dialogue, including:  

• Mapping the various customer touch points across the business to identify where engagement is happening and optimize for consistency, clarity and purpose in every interaction 
• Creating a digital roadmap that balances aspiration with practicality for a results-driven strategy 
• Establishing the right digital growth targets and building a realistic business plan