Adam Fish

Senior Director, Omnichannel Strategy Wells Enterprises

Adam is a strategic marketer with a passion for connecting brand, digital, and media strategy to build amazing experiences for consumers and deliver business objectives. After pursuing his MBA at the University of Michigan, Adam spent 6 years at PepsiCo in brand marketing managing base businesses across the Quaker Oats and Gatorade portfolios. During his time at Gatorade, Adam also led go to market eCommerce strategy across pureplay, omni, and DTC channels. After that, he spent 3 years at Google partnering with CPG clients to drive digital transformation across media and commerce. Currently, Adam is the Director of eCommerce & Media for Wells Enterprises, where he is focused on driving omnichannel growth through eComm, media, and digital innovation.

June 25, Day 2

9:40 AM Panel Discussion: Charting Growth: Navigating the Retail Media Landscape

According to eMarketer, retail media spend exceeded $40 billion in 2022 and is expected to grow beyond $60 billion by 2024. With this rapid pace of growth, what are the latest opportunities in retail media? How can brands work with retailers to negotiate placements? How can you maximize your retail media strategy? Panelists across the value chain will discuss these questions and more, including:

Exploring key players, platforms and opportunities in the current retail media ecosystem
Evaluating retail media against all other digital media
Partnering with vendors to gain more transparency around attribution
Examining ROAS and other data points to measure success

Check out the incredible speaker line-up to see who will be joining Adam.

Download The Latest Agenda