Anthony Marshall

Head of Content Strategy and Customer Experience Kraft Heinz

Marketing technology and product content leader with extensive CPG experience. Collaborating with both marketing and technology teams including: 1) Defining and supporting the digital marketing strategy roadmap to create a best in class customer digital experience across all channels; 2) Develop business requirements and manage plans for marketing technology investments and developments; 3) Embedding technology understanding and data management/ analysis into marketing DNA; and 4) Developing and managing the process that marketing will use to run itself as a digital marketing center of excellence.