Head of Content Strategy and Customer Experience Kraft Heinz
Marketing technology and product content leader with extensive CPG experience. Collaborating with both marketing and technology teams including: 1) Defining and supporting the digital marketing strategy roadmap to create a best in class customer digital experience across all channels; 2) Develop business requirements and manage plans for marketing technology investments and developments; 3) Embedding technology understanding and data management/ analysis into marketing DNA; and 4) Developing and managing the process that marketing will use to run itself as a digital marketing center of excellence.
Check out the incredible speaker line-up to see who will be joining Anthony.
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