Baza Futrell

Retail media has become the fastest growing media channel. As budgets stay flat or contract, brands are under pressure to invest more into this channel. How does retail media live in unison with your marketing mix going forward? How are brands navigating this? Join this interactive session to connect with peers who share these concerns to strategize on how to: 

• Leverage retail media to grow category share
• Determine which platforms to prioritize for investment
• Understand criteria for measurement
• Aligning retail media efforts with traditional shopper campaigns