Ben Spell

Today’s vast array of shopping and product offerings are challenging brands to cut through the noise and deliver value to drive loyalty. Ben Spell, CEO of Good Ranchers has prioritized data approaches to drive customer acquisition and personalize experiences to drive growth with minimal ad spend. Hear lessons learned from this emerging brand to help you stand out in a competitive category, including: 

• Identifying your target audiences and defining personas
• Finding and engaging new audiences digitally
• Implementing loyalty programs that encourage customer retention