Britt Polihronis

In a retail environment where precision, personalization, and performance matter more than ever, Hy-Vee is pioneering new ways to engage customers across channels by leveraging its first-party data. Britt Polihronis, VP & Chief Operating Officer, RedMedia, Hy-Vee Inc. will discuss how RedMedia and Grocery TV are working together to unify Hy-Vee’s in-store and off-site campaigns—scaling engagement while maintaining a customer-centric focus. Find out how to: 

• Connect physical and digital touchpoints to deliver seamless customer experiences 
• Activate first-party data at scale, turning shopper insights into targeted, high-performing campaigns that boost loyalty and conversions 
• Integrate technology and data strategies that translate into measurable growth and increased customer value