Carolyn Littlefield is the Head of eCommerce, North America for Anheuser- Busch. In this role she oversees the company’s strategy and relationships with all retailers selling beer online in the US and Canada. She has a dedicated eCommerce team, based in New York City, who work directly with each of their eRetail partners, such as Amazon, Wal-Mart, FreshDirect and Drizly, on Joint Business Planning, category management, and marketing strategy.
Carolyn joined Anheuser-Busch in 2011. In her prior role, she was the lead for US ePartnerships at Anheuser-Busch, overseeing and developing relationships with on-demand alcohol marketplaces and delivery companies like Drizly, Minibar, Saucey, and delivery.com. In the past two years on these platforms, both the beer category and Anheuser-Busch sales have more than doubled, so brand marketing and consumer experience is extremely important as eCommerce alcohol sales continue to grow.
Carolyn grew up in St. Louis, Missouri and currently lives in New York City with her husband Brandon. She graduated from Princeton University with a Bachelor’s Degree in History.
Check out the incredible speaker line-up to see who will be joining Carolyn .
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