Digital Food & Beverage 2019

July 15 - 17, 2019

Hyatt Regency Austin, TX

Carolyn Littlefield


Head of eCommerce, North America
Anheuser-Busch

DAY ONE, MONDAY, JULY 15, 2019: E-commerce, the Land of Opportunity

Monday, July 15th, 2019


9:40 AM PANEL (DEBATE TEAM STYLE) Channel Surfing - Using E-Comm Channels Strategically

This panel will feature speakers from companies at different stages in development weighing in on some of the biggest strategic decisions they are making, and why.
•Maintaining pricing control versus expanding distribution
•E-comm only versus scaling into retail
•Does customer loyalty to a single channel exist anymore?
•Balancing convenience to your customer with price
•Anticipating changes in the market and pivoting accordingly
•Effectively using marketing dollars 


Check out the incredible speaker line-up to see who will be joining Carolyn .

Download The Latest Agenda