July 15 - 17, 2019
Hyatt Regency Austin, TX
Head of eCommerce, North America
DAY ONE, MONDAY, JULY 15, 2019: E-commerce, the Land of Opportunity
Monday, July 15th, 2019
This panel will feature speakers from companies at different stages in development weighing in on some of the biggest strategic decisions they are making, and why.
•Maintaining pricing control versus expanding distribution
•E-comm only versus scaling into retail
•Does customer loyalty to a single channel exist anymore?
•Balancing convenience to your customer with price
•Anticipating changes in the market and pivoting accordingly
•Effectively using marketing dollars