Chris Campbell

Industry players face challenges in a competitive market, where creating brand affinity and building consumer trust are crucial for driving repeat business. Shoppers want to feel valued as customers, and they are more likely to keep buying products once they’ve established trust in a brand. Discover new ways to deliver value to customers while maintaining price points with and without third party support. Panelists will discuss: 

• Utilizing 1P data for personalization experiences that deepen customer loyalty and reduce price sensitivity 
• Building brand affinity through trust-centric digital touchpoints that make digital interactions feel more human and reliable 
• Leveraging technologies from AI to CRM solutions to scale value-driven customer engagement 

Conveying authenticity and shared values are necessary to build sustainable social communities. By understanding how language connects with your audience's values, you can enrich your brand’s messaging to create deeper, more meaningful connections. Learn effective strategies to boost your social presence as we discuss the intentionality of effective communication that translates to successful community-building efforts. Find out how to: 

• Build social communities that drive repeat engagement, organic growth and lasting emotional connections 
• Leverage community as a feedback and innovation engine to create products, gather insights and stay ahead of trends 
• Identify scalable strategies for managing, moderating and nurturing vibrant communities across platforms