Christian Oswald | Digital Food & Beverage

Digital Food & Beverage 2025

June 10 - 12, 2025

Hilton West Palm Beach, FL

Christian Oswald

Founder & CEO Rainfall Digital

Day 2: Driving Growth and Optimizing Retail Media

12:00 PM Partner Presentation: The High Cost of Being Forgettable: Why Brand Distinction is the New Engagement Strategy

Today’s consumers decide which brands they engage with—and which they opt out. In this new reality, distinctive design and branding are no longer just visual assets but the gateway to consumer-powered engagement.

We know attention is currency, but too many brands are optimized for consistency, not distinctiveness. They're “on brand,” yet invisible.

This session unpacks how the rules of engagement have changed—and what leading brands are doing to compete in this reality. From smarter packaging to digital triggers, we’ll show how brands can create memory codes, create tools to scale them across platforms, and activate them in ways that drive both recognition and relevance. Because in a world where consumers decide what to engage with instantly, being forgettable is the costliest mistake of all.

Check out the incredible speaker line-up to see who will be joining Christian.

Download The Latest Agenda