Danny Wright

CEO and Founder Honeywell

Danny Wright is the Founder and CEO of COLLAB, a fast-growing company revolutionizing the beverage industry through strategic partnerships with creators, celebrities, and global brands. Launched in 2021, COLLAB is pioneering the creator-led beverage space by blending cultural influence with innovative brand development. Inspired by a deep-rooted passion for coffee and years of working with independent roasters, Wright saw an opportunity to disrupt the traditional market. Since launch, COLLAB has partnered with major names like Millie Bobby Brown (Florence by Mills Coffee), The Sidemen (SIDES Coffee), Chris Olsen, and brands including Hasbro and Ubisoft. The brand is on a steep growth trajectory, with projected revenue growth of 2,000% from 2024 to 2025. Expansion into major retailers such as Walmart, Albertsons, and Tesco, along with partnerships with companies like Keurig Dr Pepper Inc. and advances in AI-powered consumer engagement, are driving its success. Wright brings over eight years of beverage industry experience and a background in entertainment, events, and marketing. Known for his creative vision, hands-on leadership, and people-first approach, he’s committed to building experiential beverage brands that resonate culturally and globally. Based in Kent, England, Wright is a father, husband, and active community member dedicated to supporting local businesses and mentoring future entrepreneurs.