Danny Wright

How can organizations be more efficient with marketing spend without going through a third party? What layered strategies exist to enhance efficiency across your entire operation, from CRM to online advertising to content? Panelists will explore these questions and more to help you: 

• Understand which channels deliver the greatest ROI so you can allocate your budget accordingly  
• Monitor and analyzing your competitors’ strategies; identifying opportunities to differentiate your offerings   
• Leverage technology, such as predictive analytics to identify trends, allowing you to adapt your campaigns