Emily Bibeault

Securing a prominent position on the digital shelf is critical for brand visibility and success. However, navigating it and optimizing it in algorithm-driven environment remain ongoing challenges. What should you be measuring? How do you respond to ratings and reviews? Hear from a cross-industry panel of digital leaders who will discuss how to win the digital shelf, including: 

• Determining how to select the types of content to invest in
• Developing a robust methodology to update PDPs with a large product portfolio
• Driving efficiencies to optimize the digital shelf
• Leveraging a digital shelf scorecard to benchmark against good