Emily Gee

Coming up with solutions that truly matter to customers, like helping in meal prepping is a top opportunity to demonstrate value to consumers. Brands and retailers alike are experimenting with recipe curation, from having all of the ingredients needed for a meal on a physical or digital shelf to paid media on Pinterest. Hear how one brand revamped the way consumers interact with recipes online, including: 

• Developing an episodic digital recipe series and trialing gamification to increase engagement
• Leveraging QR codes of different use cases for consumers, including interacting with a virtual chef
• Developing KPIs to track and measure the success of your recipe strategies