Eric Rouleau

Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Hear strategies and best practices to drive influence on- and off-line, including:

• Knowing the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and in-store placement to increase conversions
• Understanding how mobile apps, QR codes and location-based services can enhance the connection between online and offline shopping
• Exploring in-store digital opportunities, including interactive displays, AR and more to seamlessly engage customers

In today’s evolving landscape, building digital expertise across all levels of an organization is essential to driving eCommerce and marketing success. From C-suite executives to front-line teams, a shared knowledge base fosters innovation, efficiency, and collaboration. 5 mins accounting for interactivity element.

End your time at Digital Food & Beverage with an Ask Me Anything (AMA) session featuring industry-leading experts. This is your chance to dig into the factors driving success in online food and beverage retail. From optimizing customer experiences to creating digital marketing solutions, our panel of e-commerce leaders will share their secret sauce for competing in a digital world.