Eric Rouleau

Digital analytics abound, yet measuring the impact to offline sales remains a challenge. There is an opportunity to work with partners to conduct lift studies to bring visibility to offline impact. Find out how to bridge the gap between your online and offline initiatives to measure success, including:

• Identifying and mapping the online and offline touchpoints that contribute to your sales ecosystem
• Methodologies for integrating offline sales data with digital channels for a holistic view of the customer journeys
• Understanding the types of attribution models that measure offline sales impact