Eric Rouleau

Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Panelists who are successfully bridging that gap by creating connected experiences that influence shopper behavior at every touchpoint will discuss how to: 

• Know the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and in-store placement to increase conversions 
• Understand how mobile apps, QR codes and location-based services can enhance the connection between online and offline shopping 
• Evaluate in-store digital opportunities, including interactive displays, AR and more to seamlessly engage customers 

In today’s evolving landscape, building digital expertise across all levels of an organization is essential to driving eCommerce and marketing success. From C-suite executives to front-line teams, a shared knowledge base fosters innovation, efficiency, and collaboration. Panelists will discuss how cross-functional knowledge sharing, upskilling, and a culture of continuous learning can unlock stronger collaboration, smarter marketing, and sustained growth in the digital age. Find out how to: 

• Empower every team member with digital know-how by building foundational eCommerce knowledge across departments to accelerate execution and innovation 
• Create a culture of continuous learning through tools, training models and leadership tactics to embed digital upskilling into your company’s DNA 
• Break down silos and unify teams around common digital goals and performance metrics to unlock scalable growth through cross-functional  

End your time at Digital Food & Beverage with an Ask Me Anything (AMA) session featuring industry-leading experts. This is your chance to dig into the factors driving success in online food and beverage retail. From optimizing customer experiences to creating digital marketing solutions, our panel of eCommerce leaders will share their secret sauce for competing in a digital world. Discussion topics include: 

• Where you’ll invest your next marketing dollar 
• Practical approaches to navigating complexity and remaining agile 
• Optimizing the full customer journey for seamless, engaging experiences from click to cart to curbside