Digital Food & Beverage 2019

July 15 - 17, 2019

Hyatt Regency Austin, TX

Evan Holod, CEO, USA at Michel et Augustin
Michel et Augustin Logo

Evan Holod


CEO, USA
Michel et Augustin

DAY THREE, WEDNESDAY, JULY 17, 2019: Back to the Future

Wednesday, July 17th, 2019


11:20 AM PANEL (DEBATE TEAM STYLE) Should We Increase or Trim Down Our Advertising Spend on Amazon.com?

While the industry waits to see Amazon’s next moves with Fresh, Go, and Whole Foods, there is still the classic Amazon question of advertising spend to consider.  If you view Amazon as a retail platform first and foremost, the size of F&B business is relatively small, so it would make sense to limit your spend.  However, given the 200M+ American users on the platform, the opportunities for brand presence are undeniable.  Which way are our panelists choosing to go, and why?  Join us to find out!  
•If we continue to spend on amazon and fueling its growth are we ultimately hurting ourselves?  
•What channels have you prioritized over Amazon.com when it comes to advertising spend?

Check out the incredible speaker line-up to see who will be joining Evan.

Download The Latest Agenda