Gael Peigné
Vice President Shalion
With extensive experience in market research across the retail and digital media sectors, Gael has held senior global roles in Product and Customer Partnerships at NielsenIQ, Pernod Ricard, and Flywheel. He currently leads product and marketing strategy at Shalion, where he drives the development of solutions helping brands seize opportunities across eCommerce, the digital shelf, retail media, and Agentic shopping. Gael is also a frequent keynote and podcast speaker on the future of eCommerce and AI-led retail transformation.
Day 1: Bridging Omnichannel Gaps to the Digital Customer
11:40 AM Keynote: From SEO to GEO: Adapting Your eCommerce Strategy for AI-Driven Discovery
AI is changing the way consumers discover and choose products online. As generative engines turn search into conversation and suggestion, the path to purchase is becoming less predictable and traditional SEO is no longer enough to ensure visibility. Brands now face a new challenge: optimizing for AI-driven discovery, a shift we call GEO (Generative Engine Optimization).
In this session, we’ll look at what this transformation means for F&B brands on the digital shelf, and what steps companies should take now to stay visible, chosen, and ahead of the curve.
Key takeaways:
- What are the key types of AI disruption redefining eCommerce visibility?
- Which ones will particularly impact Food & Beverages?
- How should brands evolve their playbook to win across AI-powered search and commerce platforms?
Check out the incredible speaker line-up to see who will be joining Gael.
Download The Latest Agenda