Henry Burr
Director, Experience Consulting Vaimo
Henry has 20+ years of experience leading creative, strategy, and innovation engagements across multiple sectors and verticals, advising C-level clients on digital imperatives and operating throughout organizations to gain buy-in and new-directional adoption at all levels. He has substantial agency experience guiding international clients and disruptor brands to improve their market positioning. Prior to Vaimo, Henry worked at NCR-Corporation to advise and create unified-digital-commerce experiences for leading retailers. He co-founded and strategically led a digital UX Research and Experimentation practice, has worked in employee engagement change management, and built a Creative Services company, He has also run several eCommerce retail businesses. Henry’s key discipline is within behavioral UI/UX optimization, utilizing data insight sources to create meaningful end-to-end journey path engagements, and strategically directing to realize business objectives. Now working with our international clients and partners to leverage their existing~new technologies, validating solutions to positively engage end-customers, and build upon Vaimo's deep eCommerce experience and services.
Day 1: Bridging Omnichannel Gaps to the Digital Customer
3:35 PM Workshop: Plays to Win: How to Grow, Engage, and Loyally Convert Your Digital F&B audience
The F&B landscape is more competitive than ever. Shelf space has moved online, and your closest competitor is now just a click/tap-away.
In this world of infinite options and shrinking attention spans, how do you not only attract a potential customer, but keep them long enough to convert? And more importantly - how do you turn that first digital purchase into a loyal relationship?
We will interactively workshop together actionable insights and ideations that can be applied today:
- Traffic that matters: attracting qualified, intent-driven new-shoppers across digital channels, with emphasis on search, data, & content.
- Conversion is king: improve UX, reduce friction, and guide visitors toward action - how Digital is integral for driving Store sales.
- Craving some loyalty: Building value through brand experience, retention strategies, and the long game of digital relationship-building.
Check out the incredible speaker line-up to see who will be joining Henry.
Download The Latest Agenda