Henry Burr

The F&B landscape is more competitive than ever. Shelf space has moved online, and your closest competitor is now just a click/tap-away. 

In this world of infinite options and shrinking attention spans, how do you not only attract a potential customer, but keep them long enough to convert? And more importantly - how do you turn that first digital purchase into a loyal relationship? 

We will interactively workshop together actionable insights and ideations that can be applied today: 

• Traffic that matters: attracting qualified, intent-driven new-shoppers across digital channels, with emphasis on search, data, & content. 
• Conversion is king: improve UX, reduce friction, and guide visitors toward action - how Digital is integral for driving Store sales. 
• Craving some loyalty: Building value through brand experience, retention strategies, and the long game of digital relationship-building.