Jackie Bruzek

As a marketing professional with almost 2 decades of industry experience, Jackie has prioritized the art of intentional relationship building, constant curiosity and servant leadership to drive results. Her passion in marketing is driven by creating experiences between brands and customers and telling stories that inspire action.

During her years working for household name brands like Cars.com and McDonald’s, Jackie discovered a love for the power of data/digital in building and nurturing customer relationships. Jackie joined McDonald’s in 2015 as a member of the digital team and has held influential and impactful roles in the years since. Roles in which her work resulted in a 29% increase in return on marketing investment from 2019-2020, and the following year being responsible for the performance of over 1800 restaurants, 200+ franchisees and generating $5.1B in sales.

Currently, Jackie leads the Customer Experience team for the US business and their focus is to remove friction and add delight for customers and crew in every step of their journey with the McDonald’s brand.

Jackie has her undergraduate degree from Indiana University and MBA from DePaul. She currently lives in Naperville, IL and spends her time outside of work chasing her 2 daughters around the neighborhood with her husband, Joe.