Jake Aronskind
CEO and Founder Pepper the App
Jake Aronskind is the founder of Pepper – the leading social cooking app to a community of over 1M+ worldwide. After graduating Vanderbilt in 2019, Aronskind spent 2 years as a proprietary stock trader before trading in his keyboard for entry into the world of cooking. He launched Pepper in 2021 with his childhood camp friend. Today, their platform is home to over 100K recipes shared globally. Aronskind has been recognized on Forbes 30 under 30, was a contestant on Season 1 of Gordon Ramsay’s Food Stars, and has taken stage at CES and Vanderbilt’s inaugural Convoy Conference. Aronskind is passionate about fostering community and building product-obsessed consumer applications.
Day 1: Bridging Omnichannel Gaps to the Digital Customer
12:00 PM Panel: Sourcing the Key Ingredients: Cultivating Social Community for Lasting Engagement
Conveying authenticity and shared values are necessary to build sustainable social communities. By understanding how language connects with your audience's values, you can enrich your brand’s messaging to create deeper, more meaningful connections. Learn effective strategies to boost your social presence as we discuss the intentionality of effective communication that translates to successful community-building efforts. Find out how to:
- Build social communities that drive repeat engagement, organic growth and lasting emotional connections
- Leverage community as a feedback and innovation engine to create products, gather insights and stay ahead of trends
- Identify scalable strategies for managing, moderating and nurturing vibrant communities across platforms
4:15 PM Workshop: Cooking Up Organic Engagement: How Pepper the App Targets Audiences
“What’s for dinner?” is the question that plagues many home cooks on a daily basis. Jake Aronskind, CEO & Founder of Pepper launched the Pepper app to help improve the cooking experience and help alleviate this daily burden for busy households. With a growing community of over 1 million home cooks, Pepper tailors recipe recommendations, meal plans, and dietary content to meet the needs of various users. Find out how Pepper identifies and nurtures these segments to create an impactful content strategy. Find out how to:
- Leverage machine learning, feedback, and community insights to create a seamless experience
- Identify different demographics for segmentation and nurturing
- Create an impactful content strategy that engages customers and drives repeat business
Check out the incredible speaker line-up to see who will be joining Jake.
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