Jake Aronskind

Conveying authenticity and shared values are necessary to build sustainable social communities. By understanding how language connects with your audience's values, you can enrich your brand’s messaging to create deeper, more meaningful connections. Learn effective strategies to boost your social presence as we discuss the intentionality of effective communication that translates to successful community-building efforts. Find out how to: 

• Build social communities that drive repeat engagement, organic growth and lasting emotional connections 
• Leverage community as a feedback and innovation engine to create products, gather insights and stay ahead of trends 
• Identify scalable strategies for managing, moderating and nurturing vibrant communities across platforms 

“What’s for dinner?” is the question that plagues many home cooks on a daily basis. Jake Aronskind, CEO & Founder of Pepper launched the Pepper app to help improve the cooking experience and help alleviate this daily burden for busy households. With a growing community of over 1 million home cooks, Pepper tailors recipe recommendations, meal plans, and dietary content to meet the needs of various users. Find out how Pepper identifies and nurtures these segments to create an impactful content strategy. Find out how to: 

• Leverage machine learning, feedback, and community insights to create a seamless experience 
• Identify different demographics for segmentation and nurturing 
• Create an impactful content strategy that engages customers and drives repeat business