Digital Food & Beverage 2024

June 24 - 26, 2024

JW Marriott Desert Springs Resort & Spa, CA

James Clarke

Senior Director, Digital & Social, D3 PepsiCo Foods NA PepsiCo, Inc.

James Clarke is a self-described “serial intrapreneur” who operates at the intersection of creativity and disruptive technology. He is the Sr. Director of Digital Marketing and Social Media at PepsiCo Foods US, a key business unit of PepsiCo and a market leader in convenient foods. PepsiCo Foods’ portfolio includes some of America’s favorite brands like LAY’S®, DORITOS®, CHEETOS®, CAP’N CRUNCH®, QUAKER® and POPCORNERS®. Before joining PepsiCo in 2015, James held progressively senior roles in marketing and digital media at Kraft Foods Group and Maple Leaf Foods.

June 24, Day 1

10:00 AM Keynote: From Social Success to Sustained Engagement: How PepsiCo’s FLVR is Community-Building with Gen Z Foodie

Learn about PepsiCo Foods NA’s new Food Entertainment Brand FLVR and their journey of connecting explosive growth on social to a variety of other channels and consumer touchpoints. Hear how taking a holistic approach to community-building can help drive lasting consumer engagement for your brand and help you realize long-term commercial benefits.

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda