James Clarke is a self-described “serial intrapreneur” who operates at the intersection of creativity and disruptive technology. He is the Sr. Director of Digital Marketing and Social Media at PepsiCo Foods US, a key business unit of PepsiCo and a market leader in convenient foods. PepsiCo Foods’ portfolio includes some of America’s favorite brands like LAY’S®, DORITOS®, CHEETOS®, CAP’N CRUNCH®, QUAKER® and POPCORNERS®. Before joining PepsiCo in 2015, James held progressively senior roles in marketing and digital media at Kraft Foods Group and Maple Leaf Foods.
Learn about PepsiCo Foods NA’s new Food Entertainment Brand FLVR and their journey of connecting explosive growth on social to a variety of other channels and consumer touchpoints. Hear how taking a holistic approach to community-building can help drive lasting consumer engagement for your brand and help you realize long-term commercial benefits.
Check out the incredible speaker line-up to see who will be joining James.
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