Jazmin Griffith

Conveying authenticity and shared values are necessary to build sustainable social communities. By understanding how language connects with your audience's values, you can enrich your brand’s messaging to create deeper, more meaningful connections. Learn effective strategies to boost your social presence as we discuss the intentionality of effective communication that translates to successful community-building efforts. Find out how to: 

• Build social communities that drive repeat engagement, organic growth and lasting emotional connections 
• Leverage community as a feedback and innovation engine to create products, gather insights and stay ahead of trends 
• Identify scalable strategies for managing, moderating and nurturing vibrant communities across platforms 

Consumer behavior is constantly evolving in the context of macro and micro trends, impacted by quick hits throughout the year. Brands and retailers need to take a proactive approach with social listening to engage beyond content and strategize to take advantage of high traffic periods. Jazmin Griffith Founder of social listening studio, Que Lo Que will explain key success factors for a social listening strategy, including: 

• Capturing insights from multiple sources and examining nuances 
• Understanding the tiers of trends and knowing how to quickly activate quick hits 
• Leveraging insights for new products, campaigns and media opportunities