Jazmin Griffith

Founder que lo que?!

Jazmin Griffith is a creative powerhouse—social insights manager at 71 West by day, founder of que lo que?!, a startup social listening agency, by night. With over a decade of experience working with brands like Pepsi, Courvoiser, Delta Airlines, Sony, and Google, she blends her expertise in social listening, culture, creativity, and strategy to craft campaigns that truly connect. Based in NYC, Jazmin also shares her journey as a corporate girlie and lifestyle creator on @iamthesocialista, where bold, relatable storytelling leads the way.

Day 1: Bridging Omnichannel Gaps to the Digital Customer

11:40 AM Panel: Sourcing the Key Ingredients: Cultivating Social Community for Lasting Engagement

Conveying authenticity and shared values are necessary to build sustainable social communities. By understanding how language connects with your audience's values, you can enrich your brand’s messaging to create deeper, more meaningful connections. Learn effective strategies to boost your social presence as we discuss the intentionality of effective communication that translates to successful community-building efforts.

12:10 PM Keynote: Activating Social Listening to Engage Consumers and Capitalize on Trends

Consumer behavior is constantly evolving in the context of macro and micro trends, impacted by quick hits throughout the year. Brands and retailers need to take a proactive approach with social listening to engage beyond content and strategize to take advantage of high traffic periods. Jazmin Griffith Founder of social listening studio, Que Lo Que will explain key success factors for a social listening strategy, including:

Capturing insights from multiple sources and examining nuances
Understanding the tiers of trends and knowing how to quickly activate quick hits
Leveraging insights for new products, campaigns and media opportunities

Check out the incredible speaker line-up to see who will be joining Jazmin.

Download The Latest Agenda