Jazmin Griffith is a creative powerhouse—social insights manager at 71 West by day, founder of que lo que?!, a startup social listening agency, by night. With over a decade of experience working with brands like Pepsi, Courvoiser, Delta Airlines, Sony, and Google, she blends her expertise in social listening, culture, creativity, and strategy to craft campaigns that truly connect. Based in NYC, Jazmin also shares her journey as a corporate girlie and lifestyle creator on @iamthesocialista, where bold, relatable storytelling leads the way.