Jeff Pratt

Commerce Practice Director Verndale

Jeff leads Verndale’s Commerce Experience Practice, leveraging 25 years experience as a business owner as well as his digital strategy leadership across a wide variety of industries and business models. Having built his own timber frame cabin, he is as hands on as they come. True to form, he sweats the details and plays an active role in each and every one of our commerce engagements – as a strategic advisor and stakeholder through every phase.

His broad background has given him experience in a wide range of experiences and technologies, from online to in store – and his ability to understand how they all work in concert with each other is a rare and beautiful thing. Jeff’s client work includes both CPG and onmnichannel retail companies such as Orvis, Green Mountain Coffee Roasters / Keurig and Hershey Chocolate Company, as well as manufacturer sector / B2B channel models in the alternate energy and manufacturing sectors.