Jenna Steele

Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Panelists who are successfully bridging that gap by creating connected experiences that influence shopper behavior at every touchpoint will discuss how to: 

• Know the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and in-store placement to increase conversions 
• Understand how mobile apps, QR codes and location-based services can enhance the connection between online and offline shopping 
• Evaluate in-store digital opportunities, including interactive displays, AR and more to seamlessly engage customers