Day 2: Driving Growth and Optimizing Retail Media
Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Hear strategies and best practices to drive influence on- and off-line, including:
- Knowing the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and in-store placement to increase conversions
- Understanding how mobile apps, QR codes and location-based services can enhance the connection between online and offline shopping
- Exploring in-store digital opportunities, including interactive displays, AR and more to seamlessly engage customers
Check out the incredible speaker line-up to see who will be joining Jenna.
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