Jenna Steele | Digital Food & Beverage

Digital Food & Beverage 2025

June 10 - 12, 2025

Hilton West Palm Beach, FL

Jenna Steele

Vice President, eCommerce and Digital Riboli Family Wines

Day 2: Driving Growth and Optimizing Retail Media

2:30 PM Panel: Influencing the Online-to-Offline Purchasing Journey

Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Hear strategies and best practices to drive influence on- and off-line, including:

  • Knowing the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and in-store placement to increase conversions
  • Understanding how mobile apps, QR codes and location-based services can enhance the connection between online and offline shopping
  • Exploring in-store digital opportunities, including interactive displays, AR and more to seamlessly engage customers

Check out the incredible speaker line-up to see who will be joining Jenna.

Download The Latest Agenda