Jenna Steele
Vice President, eCommerce and Digital Riboli Family Wines
Jenna Steele is the Vice President of eCommerce and Digital at Riboli Family Wines, with nearly two decades of experience building renowned consumer brands like Jack Daniel's, Woodford Reserve, and now Stella Rosa. Her expertise spans sales, distributor and customer management, and various geographies. Currently focusing on eCommerce and digital, Jenna drives innovation, creates omnichannel growth solutions, and builds meaningful connections with retail partners and consumers through digital strategies.
Day 2: Driving Growth and Optimizing Retail Media
3:30 PM Panel: Influencing the Online-to-Offline Purchasing Journey to Build Loyalty and Convert Across Channels
Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Panelists who are successfully bridging that gap by creating connected experiences that influence shopper behavior at every touchpoint will discuss how to:
- Know the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and in-store placement to increase conversions
- Understand how mobile apps, QR codes and location-based services can enhance the connection between online and offline shopping
- Evaluate in-store digital opportunities, including interactive displays, AR and more to seamlessly engage customers
Check out the incredible speaker line-up to see who will be joining Jenna.
Download The Latest Agenda