Jessie Walker
Senior Manager, Account Management Bazaarvoice
With five years of leadership in account management at Bazaarvoice, Jessie specializes in scaling operational delivery for high-quality and authentic content generation programs. She is focused on driving value and ensuring client satisfaction for the company's strategic brand and retail partners.
Day 1: Bridging Omnichannel Gaps to the Digital Customer
10:00 AM Keynote Shelf Awareness: Creating Standout Product Experiences In a Crowded Digital Aisle
In the digital aisle, attention is the new currency, and food and beverage brands are fighting for it one swipe at a time. With endless options just a tap away, how do you make sure your product doesn’t get lost in the scroll? Shelf awareness: the ability to not only show up, but stay relevant and adapt to where today’s shoppers are searching, discovering, and deciding.
In this session, we’ll unpack how standout brands are using social content, user-generated content (UGC), and optimized PDPs to win hearts—and carts—across every touchpoint.
- See how social content, creator partnerships, and review strategy are helping brands like Nestle stand out and convert across key digital touchpoints
- Understand how today’s grocery shoppers discover, research, and evaluate food and beverage products backed by insights from Bazaarvoice’s 2025 Shopper Preference Report and Shopper Experience Index
- Learn how to tailor content strategies across PDPs, social campaigns, and sampling to effectively reach diverse audiences and maximize ROI
Check out the incredible speaker line-up to see who will be joining Jessie.
Download The Latest Agenda