Jon Halvorson

Epic change in the form of mobile, social, data and advertising technology has transformed the media and advertising industry in the last few years. There are those who react to that change and those who shape it. Jonathan Halvorson is the latter, a unique breed who anticipates change and shapes today's wet clay opportunities into tomorrow's marketing paradigms.

Jon Halvorson joined Mondelēz International in 2017. In this capacity, he is responsible for creative agency relationships, A&C optimization, working media investments, data strategy and digital marketing across the company’s amazing portfolio of brands including OREO, Cadbury, Milka and Trident. Significant accomplishments include the acceleration of MDLZ’s media ROI, building the company’s agency network strategy, developing personalization @ scale approach to modern marketing and development of a world-class digital training curriculum for MDLZ’s marketers.

Prior to Mondelēz International, Halvorson served as Global Director of Video Strategy & Operations for Twitter. Jon was charged with reimagining digital video experience, revenue optimization, and articulation of Twitter’s video value proposition. His work on developing premium pre-roll solution and supporting new front events are leading contributions Jon made to Twitter’s revenue growth.

Former agency roles include leadership positions on Mondelēz International, P&G, General Electric, Visa, Intel, State Farm and Eli Lilly across Publicis Media and OMD.

Outside of MDLZ, Jon is an active philanthropist and committed to serving the community. He is an alum and proud board member of Haymakers For Hope, an organization that uses amateur boxing to raise awareness and money to fight cancer. In 2019, Jon was inducted into AAF’s Advertising Hall of Achievement and awarded the Jack Avrett Spirit Award for outstanding community service.