Kailey Secrest
Account Manager Bazaarvoice
Kailey is an experienced Account Manager at Bazaarvoice, specializing in growing and retaining key accounts. With a strong focus on client success and strategic partnership, she helps brands unlock the full value of user-generated content to drive meaningful results.
Day 1: Bridging Omnichannel Gaps to the Digital Customer
10:00 AM Keynote Shelf Awareness: Creating Standout Product Experiences In a Crowded Digital Aisle
In the digital aisle, attention is the new currency, and food and beverage brands are fighting for it one swipe at a time. With endless options just a tap away, how do you make sure your product doesn’t get lost in the scroll? Shelf awareness: the ability to not only show up, but stay relevant and adapt to where today’s shoppers are searching, discovering, and deciding.
In this session, we’ll unpack how standout brands are using social content, user-generated content (UGC), and optimized PDPs to win hearts—and carts—across every touchpoint.
- See how social content, creator partnerships, and review strategy are helping brands like Danone and Nestle stand out and convert across key digital touchpoints
- Understand how today’s grocery shoppers discover, research, and evaluate food and beverage products backed by insights from Bazaarvoice’s 2025 Shopper Preference Report and Shopper Experience Index
- Learn how to tailor content strategies across PDPs, social campaigns, and sampling to effectively reach diverse audiences and maximize ROI
Check out the incredible speaker line-up to see who will be joining Kailey.
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