Digital Food & Beverage 2019

July 15 - 17, 2019

Hyatt Regency Austin, TX

Karen Mizell, Director, Digital & eCommerce Sales at E&J Gallo Winery
E&J Gallo Winery Logo

Karen Mizell


Director, Digital & eCommerce Sales
E&J Gallo Winery

DAY THREE, WEDNESDAY, JULY 17, 2019: Back to the Future

Wednesday, July 17th, 2019


9:40 AM CASE STUDY | Changing the Forward Path for a Traditionally Difficult Online Category

The alcohol category is traditionally under-developed in e-commerce due to complex laws, low awareness of online availability, poor online shopping experiences, and lack of retailer promotion of the category.  However, alcohol should be a leading e-commerce category for retailers, due to high margins, higher basket sizes, and strong demographic alignment with e-commerce shoppers. 
 
Join  Karen to take a peek at the bright outlook for growth in this category, and take inspiration for growing your category, as she shares how E. & J. Gallo Winery is working with retailers to improve category visibility, awareness, and the shopping experience.

Check out the incredible speaker line-up to see who will be joining Karen.

Download The Latest Agenda