Karen Mizell
Director, Digital & eCommerce Sales
E&J Gallo Winery
DAY THREE, WEDNESDAY, JULY 17, 2019: Back to the Future
Wednesday, July 17th, 2019
9:40 AM CASE STUDY | Changing the Forward Path for a Traditionally Difficult Online Category
The alcohol category is traditionally under-developed in e-commerce due to complex laws, low awareness of online availability, poor online shopping experiences, and lack of retailer promotion of the category. However, alcohol should be a leading e-commerce category for retailers, due to high margins, higher basket sizes, and strong demographic alignment with e-commerce shoppers.
Join Karen to take a peek at the bright outlook for growth in this category, and take inspiration for growing your category, as she shares how E. & J. Gallo Winery is working with retailers to improve category visibility, awareness, and the shopping experience.
Check out the incredible speaker line-up to see who will be joining Karen.
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