Kayla Darcey

According to eMarketer, retail media spend exceeded $40 billion in 2022 and is expected to grow beyond $60 billion by 2024. With this rapid pace of growth, what are the latest opportunities in retail media? How can brands work with retailers to negotiate placements? How can you maximize your retail media strategy? Panelists across the value chain will discuss these questions and more, including: 

• Exploring key players, platforms and opportunities in the current retail media ecosystem
• Evaluating retail media against all other digital media
• Partnering with vendors to gain more transparency around attribution
• Examining ROAS and other data points to measure success