Kevin Yu

Retail media networks offer an opportunity for more effective ad spend, and the first-party data that brands and retailers have access to offers the opportunity for enhanced engagement. Working closely with media agencies and retailers is key to executing successful campaigns. Hear shared strategies and best practices for syncing with internal teams and external partners. A panel of experts will discuss best practices to align strategies to drive long-term value and growth, including: 

• Techniques for integrating long-term goals with immediate retail needs 
• Developing comprehensive business plans that include commerce media investments and in-store initiatives 
• Building mutual capabilities around first party data to fine tune audiences and transparent reporting 

A new wave of emerging brands is rewriting the rules of food and beverage. By embracing bold ideas, digital-first strategies, and unconventional go-to-market models, these disruptors are carving out their share of the industry—and challenging established norms in the process. Hear directly from a panel of founders and innovators who are not just riding the wave of disruption, but actively creating it. Panelists will discuss:

• Playbooks for next-gen go-to-market strategies, from social-first rollouts to marketplace—led disruption
• Building a cult following early on through the cultivation of loyal communities, creating buzz and leveraging grassroots momentum
• Balancing speed, efficiency and experimentation to scale smartly while staying lean