Laura Cooley

Retail media networks offer an opportunity for more effective ad spend, and the first-party data that brands and retailers have access to offers the opportunity for enhanced engagement. Working closely with media agencies and retailers is key to executing successful campaigns. Hear shared strategies and best practices for syncing with internal teams and external partners. A panel of experts will discuss best practices to align strategies to drive long-term value and growth, including: 

• Techniques for integrating long-term goals with immediate retail needs 
• Developing comprehensive business plans that include commerce media investments and in-store initiatives 
• Building mutual capabilities around first party data to fine tune audiences and transparent reporting 

In today’s evolving landscape, building digital expertise across all levels of an organization is essential to driving eCommerce and marketing success. From C-suite executives to front-line teams, a shared knowledge base fosters innovation, efficiency, and collaboration. Panelists will discuss how cross-functional knowledge sharing, upskilling, and a culture of continuous learning can unlock stronger collaboration, smarter marketing, and sustained growth in the digital age. Find out how to: 

• Empower every team member with digital know-how by building foundational eCommerce knowledge across departments to accelerate execution and innovation 
• Create a culture of continuous learning through tools, training models and leadership tactics to embed digital upskilling into your company’s DNA 
• Break down silos and unify teams around common digital goals and performance metrics to unlock scalable growth through cross-functional