Laura has spent 8 years in the CPG industry working in various marketing, innovation, and digital sales roles. Her current role as Marketing Manager at Hershey has allowed her to establish an On Demand strategy for the company, capitalizing on shifting shopper trends in the food industry. Laura has also launched several new products while at Hershey's for the KIT KAT and REESE'S brands. She resides in Lancaster, PA with her husband, two children, and dog.