Lisa Kinney

The proliferation of technology and digital growth opportunities are creating more opportunities to communicate and engage with customers. But who owns talking to customers? How do you determine new customer engagements? Lisa Kinney, Executive Head of Enterprise Analytics for Albertsons will discuss how to become more disciplined as an organization when it comes to customer dialogue, including:

• Understanding the various customer touch points across the business
• Developing a framework for assigning ownership on how to talk to customers
• Establishing the right digital growth targets and building a realistic business plan
• Determining approaches for testing and experimentation, including metrics to track success