Lynn Herman
ABM Marketing Manager Canto
With over a decade of experience, Lynn Herman helps companies streamline digital asset and product information management to drive growth and brand consistency. At Canto, she works with product-driven organizations to optimize content management, enhance collaboration, and deliver impactful brand experiences.
Day 2: Driving Growth and Optimizing Retail Media
11:30 AM Panel: Driving Collaboration Across Teams and Partners for Successful Retail Media Campaigns
Retail media networks offer an opportunity for more effective ad spend, and the first-party data that brands and retailers have access to offers the opportunity for enhanced engagement. Working closely with media agencies and retailers is key to executing successful campaigns. Hear shared strategies and best practices for syncing with internal teams and external partners. A panel of experts will discuss best practices to align strategies to drive long-term value and growth, including:
- Techniques for integrating long-term goals with immediate retail needs
- Developing comprehensive business plans that include commerce media investments and in-store initiatives
- Building mutual capabilities around first party data to fine tune audiences and transparent reporting
Check out the incredible speaker line-up to see who will be joining Lynn.
Download The Latest Agenda