Matt Anderson

Vice President, Commercial Insights 84.51°

Matt Anderson oversees the commercial insights account management teams for 84.51°, leading the relationships with more than 1,500 CPGs and agencies. Matt plays a key role in connecting CPGs go-to-market strategies with 84.51°’s industry leading first-party data solutions. In addition to driving mutually beneficial growth and ROI for clients, Matt also partners cross-functionally within 84.51° as voice-of-the-client to deliver first-class innovation to meet ever-changing client needs.

Matt joined 84.51° in 2018 after a more than 16-year career at Procter & Gamble, where he worked in a variety of roles, including sales, analytics & insights and category management. He worked in many internal Proctor & Gamble roles, partnering with cross-functional leaders to create and manage holistic go-to-market strategies, including new item innovations for key brands and businesses across U.S. retail.

A Nebraska native, Matt holds a bachelor’s degree in marketing from Xavier University.