Digital Food & Beverage 2025

June 10 - 12, 2025

Hilton West Palm Beach, FL

Mattias Dylan Horseman

Hendrick's Gin Ambassador Hendrick's Gin

Mattias Horseman, originally hailing from the UK, studied psychology at the University of Chester. While at school, he began working as a bartender where he discovered his love for mixology. Merging his career and passion points, Mattias concentrated his degree on the psychology of hospitality, which is still the focus of his work today.

Horseman's passions eventually brought him to Aspen, Colorado, where he ran the beverage program for Chef’s Club by Food & Wine Aspen. In October 2016, Horseman left the snowy peaks to join the Hendrick’s team as a brand ambassador. Today, Mattias resides in Los Angeles and oversees the Western region of the U.S. as a leading Hendrick’s mixologist, while managing trade, consumer, and media integrations.

In addition to bartending, hospitality and mixology, Horseman boasts a robust list of creative practices. When he is not perfecting his next gin cocktail, the self proclaimed Bar Poet can be found composing short stories and poetry, or combining his love for digital content creation and spreading positivity to develop original pieces of virtual content. Most recently, he conceptualized a solo digital project titled, “Live! @ Five - All Couped Up'' where he broadcasted live on Instagram and Facebook for 100 days straight, during the height of lockdown, to share messages of positivity on behalf of Hendrick’s Gin and additional William Grant and Sons brands.

Mattias’ additional passion points include: travel, cooking, aromatherapy and developing at-home, natural beauty products. His Instagram handle is @TheBarPoet.

Check out the incredible speaker line-up to see who will be joining Mattias.

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