Max Dresse

Director of Retail Freshly

Max Dresse is the Director of Retail at Freshly, a wellness brand that delivers nutritious, fully-prepared meals that makes eating healthier easier. Dresse has specialized in launching e-commerce, direct-to-consumer businesses in brick-and-mortar retail over the course of his career.

In his role at Freshly, Dresse is responsible for exploring opportunities in retail footprints including everything from the full PnL responsibility, new product development, and more. Prior to joining Freshly, he was the Associate Director of Product Innovation at HelloFresh, leading its retail business. He had the full PnL responsibility for HelloFresh’s retail vertical and established the meal kit company as the market leader in the offline space. Before HelloFresh, Max served as the Director of Business Development at Aloha, a DTC supplements company. In this role, he built Aloha’s omni-channel business through partnerships with more than 20,000 retail outlets including Target, Starbucks and GNC. He also established brand partnerships for Aloha with Urban Outfitters, Donna Karan, Bobbi Brown, and more.

Dresse holds a Bachelors of Science degree from WHU in Germany and currently resides in New York City.