Associate Director of Product Innovation HelloFresh US
is Associate Director of Product Innovation at HelloFresh, the leader in
delivering delicious ingredients and easy-to-follow recipes to households
worldwide. Since joining the company in 2017, Max has been building up
offline retail business partnerships. He leads the retail product development,
sales, marketing, and finance teams, as well as negotiates contracts and
promotions with B2B partners. Prior to joining HelloFresh in 2017, Max served
as the Director of Business Development at Aloha. In this role, he built
Aloha’s retail business through partnerships with more than 20,000 retail
outlets including Target, Starbucks, and GNC, etc. In addition, he launched the
B2B partnerships business with Urban Outfitters, Donna Karan, Bobbi Brown, and
more. He created the launch strategy for ALOHA.com: website, SEO, SEM,
affiliate and content marketing. Max holds a Bachelor’s of Science from
graduate of WHU – Otto Beisheim School of Management in Vallendar, Germany.
Check out the incredible speaker line-up to see who will be joining Max.