Senior Manager of Category Insights Mike’s Hard Lemonade
Megan is Senior
Manager of Category Insights for the Mass/Club/Emerging channels at Mike’s Hard
Lemonade. She has championed consumer research designed to better
understand today’s evolving Flavor consumer to help drive strategies and sales
growth at retailers.
In a category struggling to
grow, Mike’s Hard Lemonade has been the fastest growing Top 10 beer supplier
for the past 3 years and doubled its sales within the last 2 years. A key
to Mike’s success has been understanding the consumer and providing new
innovation, like White Claw Hard Seltzer, to meet new consumers’ needs.
Prior to working at Mike’s, Megan worked at Danone in
various Category Insights roles for the Walmart, Kroger, and corporate
Megan leads the Northwest
Arkansas Tableau User Group and has a passion for visualizing data.
Check out the incredible speaker line-up to see who will be joining Megan.
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