Melanie is a seasoned grocery retail professional with nearly 15 years of industry experience, with the past seven dedicated to shaping engaging loyalty and CRM strategies. Passionate about enhancing customer journeys and driving retention, Melanie has played a key role in building innovative, value-driven loyalty experiences that keep shoppers coming back. As a leader in the space, Melanie has helped Giant’s Flexible Rewards loyalty program earn national recognition, ranking among Newsweek’s Best Loyalty Programs from 2020 to 2024 and receiving a 4.5-star rating in USA Today’s 2025 America’s Best Loyalty & Rewards Program rankings. At the Digital Food & Beverage Conference, Melanie will share insights on building strategies and experiences to win in a value-focused market and how to craft Healthy Living loyalty offerings that resonate with today’s shoppers. With a deep understanding of omnichannel engagement, digital transformation, and customer-centric innovation, Melanie is excited to explore strategies that empower retailers and brands to build lasting customer relationships in an evolving food & beverage landscape.